//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"EU countries"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Space between products on disp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
EU countries
Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
Brand image
20
China
20
Markenimage
20
Brand management
19
Markenführung
19
International marketing
18
Entrepreneurship
16
Entrepreneurship approach
16
Internationales Marketing
16
Theorie
16
Theory
16
Marketing management
12
Marketingmanagement
12
Brand
11
Internet marketing
11
Markenartikel
11
Online-Marketing
11
Business start-up
10
Corporate social responsibility
10
Unternehmensgründung
10
Corporate Social Responsibility
9
South Korea
9
Multinationales Unternehmen
7
Standardisierung
7
Standardization
7
Südkorea
7
Transnational corporation
7
Beziehungsmarketing
6
Comparison
6
EU-Staaten
6
Personality psychology
6
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Reprint
1
Language
All
English
6
Author
All
Taylor, Charles Raymond
4
Okazaki, Shintaro
3
Doh, Jonathan P.
1
Lee, Christopher
1
Mueller, Barbara
1
Mueller, Sophia
1
Taylor, Charles R.
1
Taylor, Charles Robert
1
Walsh, Michael G.
1
more ...
less ...
Published in...
All
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International marketing ; Vol. 2
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of world business : JWB
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
2
The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond
;
Walsh, Michael G.
;
Lee, Christopher
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
Saved in:
3
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
Saved in:
4
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
5
Editorial: artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)
Taylor, Charles R.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 649-650
Persistent link: https://www.econbiz.de/10012200307
Saved in:
6
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->