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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond; Okazaki, Shintaro - 2008
Persistent link: https://www.econbiz.de/10003656203
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The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond; Walsh, Michael G.; Lee, Christopher - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
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Market convergence and advertising standardization in the European Union
Okazaki, Shintaro; Taylor, Charles Raymond; Doh, Jonathan P. - In: Journal of world business : JWB 42 (2007) 4, pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia; Taylor, Charles Raymond; Mueller, Barbara - In: Media and change management : creating a path for new …, (pp. 267-288). 2022
Persistent link: https://www.econbiz.de/10013167382
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Editorial: artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)
Taylor, Charles R. - In: International journal of advertising : the review of … 38 (2019) 5, pp. 649-650
Persistent link: https://www.econbiz.de/10012200307
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Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro; Taylor, Charles Robert - In: International advertising and communication : current …, (pp. 439-454). 2006
Persistent link: https://www.econbiz.de/10003378205