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EU-Staaten
Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
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South Korea
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Multinationales Unternehmen
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Standardisierung
7
Standardization
7
Südkorea
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Transnational corporation
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Beziehungsmarketing
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Comparison
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EU countries
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Personality psychology
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Taylor, Charles Raymond
4
Okazaki, Shintaro
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Doh, Jonathan P.
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Lee, Christopher
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Mueller, Barbara
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Mueller, Sophia
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Taylor, Charles R.
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Taylor, Charles Robert
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International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International marketing ; Vol. 2
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of world business : JWB
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
2
The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond
;
Walsh, Michael G.
;
Lee, Christopher
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
Saved in:
3
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
Saved in:
4
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
5
Editorial: artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)
Taylor, Charles R.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 649-650
Persistent link: https://www.econbiz.de/10012200307
Saved in:
6
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
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