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EU-Staaten
Spillover-Effekt
18,284
Spillover effect
17,883
Werbung
13,781
Advertising
11,250
Werbewirkung
7,912
Advertising effects
7,686
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5,240
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4,710
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3,054
United States
2,844
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2,701
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2,694
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2,542
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2,452
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2,310
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2,283
Welt
2,261
World
2,216
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2,025
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2,011
Deutschland
1,892
Produktivität
1,802
China
1,748
Productivity
1,747
Industrieforschung
1,638
Industrial research
1,629
Brand management
1,561
Wissenstransfer
1,560
Markenführung
1,541
Knowledge transfer
1,534
advertising
1,398
Germany
1,368
Innovation
1,364
Aktienmarkt
1,348
Stock market
1,333
Finanzkrise
1,282
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Fratzscher, Marcel
12
Belke, Ansgar
11
Caporale, Guglielmo Maria
10
Jacquinot, Pascal
10
Kočenda, Evžen
10
Peri, Giovanni
10
Müller, Gernot J.
9
Altavilla, Carlo
8
Claeys, Peter
8
Clarysse, Bart
8
Osowski, Thomas
8
Pagano, Marco
8
Simonelli, Saverio
8
Spagnolo, Fabio
8
Spagnolo, Nicola
8
Aldieri, Luigi
7
Alloza, Mario
7
Antonakakis, Nikolaos
7
Feldkircher, Martin
7
Georgiadis, Georgios
7
Giuliodori, Massimo
7
Hall, Stephen G.
7
Haskel, Jonathan
7
Lindbeck, Assar
7
Niepelt, Dirk
7
Stehn, Jürgen
7
Wieland, Volker
7
Arezki, Rabah
6
Beetsma, Roel
6
Candelon, Bertrand
6
Casella, Alessandra
6
Ehrmann, Michael
6
Enders, Zeno
6
Fischer, Manfred M.
6
Greunz, Lydia
6
Horváth, Roman
6
Jung, Philip
6
Lozej, Matija
6
Mensi, Walid
6
Rottmann, Horst
6
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National Bureau of Economic Research
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5
Edward Elgar Publishing
4
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4
Europäische Kommission / Generaldirektion Unternehmen
3
International Monetary Fund
3
Conference on ESRB at 1 <1, 2011, Berlin>
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
BSI
1
Belgien / Bureau du Plan
1
British Standards Institution
1
Centre for Economic Policy Research
1
Christian-Albrechts-Universität zu Kiel
1
Columbia University / Department of Economics
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Bundesbank
1
Economist Conference Unit <London>
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Europa-Institut <Saarbrücken>
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European Society for Opinion and Marketing Research
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1
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1
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1
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1
Institut für Weltwirtschaft
1
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1
Institutet för Internationell Ekonomi <Stockholm>
1
International Chamber of Commerce
1
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Working paper series / European Central Bank
30
Energy economics
18
Discussion paper / Centre for Economic Policy Research
17
ECB Working Paper
16
Economic modelling
16
Working paper
16
CESifo working papers
14
International review of financial analysis
14
Journal of banking & finance
13
IMF working papers
11
Journal of international financial markets, institutions & money
11
Working paper series
11
Journal of financial stability
10
Journal of international money and finance
10
Applied economics
9
Journal of macroeconomics
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Economics letters
8
European economic review : EER
8
NBER Working Paper
8
Papers in regional science : the journal of the Regional Science Association International
8
Discussion papers / CEPR
7
Discussion papers / Deutsches Institut für Wirtschaftsforschung
7
Empirica : journal of european economics
7
Finance research letters
7
International review of economics & finance : IREF
7
NBER working paper series
7
Regional studies
7
Regional studies : official journal of the Regional Studies Association
7
Research in international business and finance
7
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6
Discussion paper / Tinbergen Institute
6
IMF Working Paper
6
Intereconomics : review of European economic policy
6
Kiel working paper
6
Ruhr economic papers
6
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
6
CFS working paper series
5
European economy
5
FIW working paper
5
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ECONIS (ZBW)
1,264
EconStor
31
ArchiDok
2
RePEc
2
USB Cologne (EcoSocSci)
1
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1
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
Saved in:
2
The relationship between atitudes toward
advertising
in general and the attitude toward the ad : study in the European context
Dianoux, Christian
;
Linhart, Zdenek
;
Ognjanov, Galjina
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 144-155)
.
2010
Persistent link: https://www.econbiz.de/10009491502
Saved in:
3
Frequency capping in online
advertising
Buchbinder, Niv
;
Feldman, Moran
;
Ghosh, Arpita
;
Naor, Joseph
- In:
Journal of scheduling
17
(
2014
)
4
,
pp. 385-398
Persistent link: https://www.econbiz.de/10010382539
Saved in:
4
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
5
Seasonality in the consumer response to milk
advertising
: implications for milk promotion policy
Kinnucan, Henry W.
;
Forker, Olan D.
-
1982
Persistent link: https://www.econbiz.de/10002218500
Saved in:
6
Cigarette
advertising
and public health
Meyer, Wilhelm
- In:
Jahrbücher für Nationalökonomie und Statistik
224
(
2004
)
1/2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10002189043
Saved in:
7
Staatliche Unterstützung von
Werbung
für landwirtschaftliche Erzeugnisse als Instrument der Agrarpolitik : Beschreibung, Analyse und Weiterentwicklung am Beispiel des EG-Konzepts d...
Benner, Eckhard
-
2003
Persistent link: https://www.econbiz.de/10001794570
Saved in:
8
Grey Consumers and
Advertising
Effectiveness : A European Study
Czarnecka, Barbara
-
2011
precisely which
advertising
appeals are most effective amongst the older consumers of Poland, Hungary, Ireland and the UK. In an …
Persistent link: https://www.econbiz.de/10013121379
Saved in:
9
Advertising
as a major source of humandissatisfaction : cross-national evidence on one million Europeans
Michel, Chloé
;
Sovinsky, Michelle
;
Proto, Eugenio
; …
-
2019
Persistent link: https://www.econbiz.de/10012161785
Saved in:
10
How do privacy laws impact the value for advertisers, publishers and users in the online
advertising
market? : a comparison of the EU, US and China
Jin, Yuxi
;
Skiera, Bernd
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10014581520
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