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~subject:"Economics of information"
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Economics of information
Consumer behaviour
81,934
Konsumentenverhalten
79,455
Theorie
9,847
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
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9,145
Relationship marketing
9,024
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8,994
Jugendliche
8,961
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,288
United States
5,832
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
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5,472
Kundenzufriedenheit
5,465
Social Web
4,904
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4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,533
E-commerce
3,474
Advertising
3,259
Werbung
3,247
Emotion
3,219
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92
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Wangenheim, Jonas von
9
Mariotti, Thomas
7
Schweizer, Nikolaus
7
Szech, Nora
7
Boyacı, Tamer
6
Akçay, Yalçın
5
Hüttner, Frank
5
Sibly, Hugh
5
Dubé, Jean-Pierre
4
Fang, Zheng
4
Ichihashi, Shota
4
Kling, Jeffrey R.
4
Luo, Xueming
4
Mullainathan, Sendhil
4
Shafir, Eldar
4
Silva, Francesco
4
Anderson, Simon P.
3
Bagwell, Kyle
3
Bettinger, Eric
3
Cunha, Nina Menezes
3
Lang, Harald
3
Lichand, Guilherme
3
Madeira, Ricardo
3
Ramello, Giovanni Battista
3
Ramey, Garey
3
Vermeulen, Lee
3
Adler, Jost
2
Albrecht, James
2
Armstrong, Mark
2
Avery, Rosemary J.
2
Caminal, Ramón
2
Chen, Yongmin
2
Endres, Alfred
2
Erdem, Tülin
2
Jerath, Kinshuk
2
Kardes, Frank R.
2
Lüdeke, Andreas
2
Mazursky, David
2
Oehler, Andreas
2
Pohl, Alexander
2
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National Bureau of Economic Research
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S.R.A., Science Research Associates, Inc., a subsidiary of IBM
1
Sackler Institute of Economic Studies <Tēl-Āvîv>
1
Sonderforschung ökonomische und juristische Institutionenanalyse (SOFIA) e.V.
1
Stanford University / Department of Economics
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Management science : journal of the Institute for Operations Research and the Management Sciences
5
ESMT working paper
4
Europäische Hochschulschriften / 5
3
International journal of industrial organization
3
The Rand journal of economics
3
Working paper series / University of Zurich, Department of Economics
3
Arbeitspapiere zur Marketingtheorie
2
Discussion paper
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper / University of Tasmania, Department of Economics
2
Discussion papers / CEPR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of economic theory
2
Journal of mathematical economics
2
NBER Working Paper
2
NBER working paper series
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriften zu Marketing und Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
SpringerLink / Bücher
2
The economic journal : the journal of the Royal Economic Society
2
The quarterly journal of economics
2
Volkswirtschaftliche Schriften
2
Working paper
2
Working paper / National Bureau of Economic Research, Inc.
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American journal of agricultural economics
1
Applied economics letters
1
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
1
Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Asian journal of management science and applications : AJMSA
1
Betriebswirtschaft und Umweltschutz : [Wissenschaftliche Tagung für Betriebswirtschaftler zum Thema "Information und Umweltschutz" November 1992 in Düsseldorf]
1
Betriebswirtschaftliche Studien Marketing, Organisation, Rechnungslegung
1
Brand management ; Vol. 1
1
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ECONIS (ZBW)
176
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1
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of
176
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1
Memory based comparisons of
brand
attributes : the effect of task, information format, and information
mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
3
Brand
awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
4
Competitive information, trust,
brand
cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
5
Effects of the perceived diagnosticity of presented attribute and
brand
name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
6
Integrating advertising and news about the
brand
in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
7
The relationship between prior
brand
knowledge and information acquisition order
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 566-578
Persistent link: https://www.econbiz.de/10001098537
Saved in:
8
Advertising content when
brand
choice is a signal
Wernerfelt, Birger
- In:
The journal of business : B
63
(
1990
)
1
,
pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
Saved in:
9
Brand
information and price
Ross, Thomas W.
- In:
The journal of industrial economics
36
(
1988
)
3
,
pp. 301-313
Persistent link: https://www.econbiz.de/10001060748
Saved in:
10
Die Markenbereitschaft und Markenakzeptanz von Konsumenten im Lichte der Informationsökonomie
Lingenfelder, Michael
;
Lauer, Alexander
;
Funk, Carsten
-
1998
Persistent link: https://www.econbiz.de/10012875206
Saved in:
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