Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Economics of information"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Economics of information
Consumer behaviour
81,934
Konsumentenverhalten
79,455
Theorie
9,847
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,961
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,288
United States
5,832
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Kundenzufriedenheit
5,465
Social Web
4,904
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,533
E-commerce
3,474
Advertising
3,259
Werbung
3,247
Emotion
3,219
Pricing strategy
2,969
more ...
less ...
Online availability
All
Undetermined
38
Free
34
Type of publication
All
Article
92
Book / Working Paper
84
Type of publication (narrower categories)
All
Article in journal
84
Aufsatz in Zeitschrift
84
Graue Literatur
41
Non-commercial literature
41
Arbeitspapier
30
Working Paper
30
Hochschulschrift
20
Thesis
16
Aufsatz im Buch
8
Book section
8
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Sammlung
4
Reprint
2
Systematic review
2
Übersichtsarbeit
2
Amtsdruckschrift
1
Government document
1
more ...
less ...
Language
All
English
146
German
30
Author
All
Wangenheim, Jonas von
9
Mariotti, Thomas
7
Schweizer, Nikolaus
7
Szech, Nora
7
Boyacı, Tamer
6
Akçay, Yalçın
5
Hüttner, Frank
5
Sibly, Hugh
5
Dubé, Jean-Pierre
4
Fang, Zheng
4
Ichihashi, Shota
4
Kling, Jeffrey R.
4
Luo, Xueming
4
Mullainathan, Sendhil
4
Shafir, Eldar
4
Silva, Francesco
4
Anderson, Simon P.
3
Bagwell, Kyle
3
Bettinger, Eric
3
Cunha, Nina Menezes
3
Lang, Harald
3
Lichand, Guilherme
3
Madeira, Ricardo
3
Ramello, Giovanni Battista
3
Ramey, Garey
3
Vermeulen, Lee
3
Adler, Jost
2
Albrecht, James
2
Armstrong, Mark
2
Avery, Rosemary J.
2
Caminal, Ramón
2
Chen, Yongmin
2
Endres, Alfred
2
Erdem, Tülin
2
Jerath, Kinshuk
2
Kardes, Frank R.
2
Lüdeke, Andreas
2
Mazursky, David
2
Oehler, Andreas
2
Pohl, Alexander
2
more ...
less ...
Institution
All
National Bureau of Economic Research
2
S.R.A., Science Research Associates, Inc., a subsidiary of IBM
1
Sackler Institute of Economic Studies <Tēl-Āvîv>
1
Sonderforschung ökonomische und juristische Institutionenanalyse (SOFIA) e.V.
1
Stanford University / Department of Economics
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Management science : journal of the Institute for Operations Research and the Management Sciences
5
ESMT working paper
4
Europäische Hochschulschriften / 5
3
International journal of industrial organization
3
The Rand journal of economics
3
Working paper series / University of Zurich, Department of Economics
3
Arbeitspapiere zur Marketingtheorie
2
Discussion paper
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper / University of Tasmania, Department of Economics
2
Discussion papers / CEPR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of economic theory
2
Journal of mathematical economics
2
NBER Working Paper
2
NBER working paper series
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriften zu Marketing und Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
SpringerLink / Bücher
2
The economic journal : the journal of the Royal Economic Society
2
The quarterly journal of economics
2
Volkswirtschaftliche Schriften
2
Working paper
2
Working paper / National Bureau of Economic Research, Inc.
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American journal of agricultural economics
1
Applied economics letters
1
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
1
Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Asian journal of management science and applications : AJMSA
1
Betriebswirtschaft und Umweltschutz : [Wissenschaftliche Tagung für Betriebswirtschaftler zum Thema "Information und Umweltschutz" November 1992 in Düsseldorf]
1
Betriebswirtschaftliche Studien Marketing, Organisation, Rechnungslegung
1
Brand management ; Vol. 1
1
more ...
less ...
Source
All
ECONIS (ZBW)
176
Showing
1
-
10
of
176
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Memory based comparisons of
brand
attributes : the effect of task, information format, and information
mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
3
Brand
awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
4
Competitive information, trust,
brand
cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
5
Effects of the perceived diagnosticity of presented attribute and
brand
name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
6
Integrating advertising and news about the
brand
in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
7
The relationship between prior
brand
knowledge and information acquisition order
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 566-578
Persistent link: https://www.econbiz.de/10001098537
Saved in:
8
Advertising content when
brand
choice is a signal
Wernerfelt, Birger
- In:
The journal of business : B
63
(
1990
)
1
,
pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
Saved in:
9
Brand
information and price
Ross, Thomas W.
- In:
The journal of industrial economics
36
(
1988
)
3
,
pp. 301-313
Persistent link: https://www.econbiz.de/10001060748
Saved in:
10
Die Markenbereitschaft und Markenakzeptanz von Konsumenten im Lichte der Informationsökonomie
Lingenfelder, Michael
;
Lauer, Alexander
;
Funk, Carsten
-
1998
Persistent link: https://www.econbiz.de/10012875206
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
