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Not just any volunteers : segmenting the market to attract the high contributors
Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 271-282
Persistent link: https://www.econbiz.de/10003893353
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Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie; Dolnicar, Sara - In: Australasian marketing journal 17 (2009) 4, pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
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Does cultural background affect volunteering behavior?
Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 21 (2009) 2, pp. 225-247
Persistent link: https://www.econbiz.de/10003856823
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Attracting volunteers in highly multicultural societies : a marketing challenge
Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 24 (2012) 4, pp. 351-369
Persistent link: https://www.econbiz.de/10009714684
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Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
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Segmenting Australian online panellists based on volunteering motivations
Vacino, Andrea; Polonsky, Michael J.; Dolnicar, Sara - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10010508362
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Self-congruity and volunteering : a multi-organisation comparison
Randle, Melanie; Dolnicar, Sara - In: European journal of marketing : EJM 45 (2011) 5, pp. 739-758
Persistent link: https://www.econbiz.de/10009231881