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The Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China

Liu, Hefu - 2014

Integrating supply chain processes in e-business in emerging and transitional economies has elicited considerable attention from practitioners and researchers. Based on the theory of market orientation and the institution-based perspective, this study investigates the effect of market...

Persistent link: https://www.econbiz.de/10013053190