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Tourism marketing : quality and service management perspectives
Laws, Eric - 2002
Persistent link: https://www.econbiz.de/10004741404
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Event management & event tourism
Getz, Donald - 1997 - 1. print.
Persistent link: https://www.econbiz.de/10004346107
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Tourismus
Mundt, Jörn W. - 2006 - 3., völlig überarb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10004432079
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Principles of tourism : [a New Zealand perspective]
Collier, Alan - 2010 - 7. ed
Persistent link: https://www.econbiz.de/10008778007
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Marketing : a critical introduction
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003772683
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Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley - 1999
Persistent link: https://www.econbiz.de/10001423828
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Strategic marketing : an introduction
Proctor, Tony - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001433764
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Key concepts in marketing
Blythe, Jim - 2009 - Online-Ausg.
This volume introduces and examines the key issues, methods models and debates that define the field of marketing today …
Persistent link: https://www.econbiz.de/10013207961
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Marketing : a critical introduction
Hackley, Christopher E. - 2009 - Online-Ausg.
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris … Hackley's text documents the main issues of modern day critical theory in marketing …
Persistent link: https://www.econbiz.de/10013208027
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421