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~subject:"Einzelhandel"
~subject:"Markenführung"
~type_genre:"Conference paper"
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Einzelhandel
Markenführung
Consumer behaviour
518
Konsumentenverhalten
518
Brand management
80
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75
Relationship marketing
75
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60
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Avramova, Yana R.
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dinu Vasiliu, Codrin <PhD>
2
D’Arco, Mario
2
Esteban-Millat, Irene
2
Gázquez-Abad, Juan Carlos
2
Karray, Salma
2
Marino, Vittoria
2
Martínez-López, Francisco J.
2
Pelsmacker, Patrick de
2
Rubio Benito, Natalia
2
Schramm-Klein, Hanna
2
Smit, Edith G.
2
Steinmann, Sascha
2
Verlegh, Peeter
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abratt, Russell
1
Abu Bakar bin Abdul Hamid
1
Agbokanzo, Koffi Selom
1
Agrawal, Jyoti
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Alaminos, David
1
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1
Argila-Irurita, Ana María
1
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1
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1
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1
Ashoori, Minoo Talebi
1
Avila, Miguel A.
1
Aydın, Hatice
1
Azoev, Gennady
1
Bahoussa, Abdelaziz
1
Batraga, Anda
1
Beduschi, Eliane Fátima Strapazzon
1
Belaid, Samy
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
The international review of retail, distribution and consumer research
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
7
Journal of retailing and consumer services
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
International journal of retail & distribution management
3
Journal of marketing management : MM
3
The journal of brand management : an international journal
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of quality and service sciences
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Interdisciplinary management research XVI ; 1
1
International journal of economics and financial issues : IJEFI
1
International journal of production economics
1
International studies of management and organization
1
Journal of revenue and pricing management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
117
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1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
3
Uncovering consumers' returning behaviour : a study of
fashion
e-commerce
Saarijärvi, Hannu
;
Sutinen, Ulla-Maija
;
Harris, Lloyd C.
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011741614
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
5
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
6
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
7
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
8
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
9
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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