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~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenartikel
9,114
Youth
9,038
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8,935
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8,929
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8,922
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8,020
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7,257
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7,208
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6,219
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5,813
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5,523
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5,450
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5,436
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5,426
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5,423
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4,837
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4,570
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4,515
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4,489
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4,316
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4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
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3,563
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3,511
E-commerce
3,450
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3,232
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3,189
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3,108
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Loureiro, Sandra Maria Correia
38
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
25
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Guzman, Francisco
20
Paul, Justin
20
Schramm-Klein, Hanna
20
Veloutsou, Cleopatra
20
Dawes, John
19
Diamantopoulos, Adamantios
19
Gijsbrechts, Els
19
Khan, Imran
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Christodoulides, George
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Gil Saura, Irene
17
Romaniuk, Jenni
17
Chintagunta, Pradeep K.
16
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Springer Fachmedien Wiesbaden
27
Information Resources Management Association
8
National Bureau of Economic Research
7
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
American Marketing Association
4
Books on Demand GmbH <Norderstedt>
4
Haufe-Lexware GmbH & Co. KG
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Goethe-Universität Frankfurt am Main
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nordic Council of Ministers
2
Zukunftsinstitut
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Associazione Studi e Ricerche per il Mezzogiorno
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Brandsboard e.V.
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
EHP Edition Humanistische Psychologie
1
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Journal of retailing and consumer services
672
Journal of business research : JBR
553
The journal of brand management : an international journal
347
The journal of product & brand management
318
Journal of retailing
147
International journal of retail & distribution management
141
Psychology & marketing
127
The international review of retail, distribution and consumer research
125
European journal of marketing : EJM
118
Asia Pacific journal of marketing and logistics
100
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
SpringerLink / Bücher
86
Journal of strategic marketing
84
Journal of marketing communications
83
International journal of hospitality management
80
International journal of retail and distribution management
80
Journal of fashion marketing and management
78
Journal of marketing
74
Journal of the Academy of Marketing Science
72
Journal of international consumer marketing
70
International journal of consumer studies
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of marketing management : MM
64
Journal of promotion management : innovations in planning and applied research
63
The journal of consumer marketing
62
Cogent business & management
61
Marketing letters : a journal of research in marketing
61
International journal of advertising : the review of marketing communications
59
Journal of promotion management : JPM
55
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
53
Journal of global marketing
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Business horizons
44
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of marketing research : JMR
44
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Source
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ECONIS (ZBW)
13,199
USB Cologne (EcoSocSci)
22
EconStor
5
RePEc
3
BASE
2
OLC EcoSci
2
Showing
171
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180
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171
The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun
;
Ganesan, Shankar
;
Oppewal, Harmen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
Saved in:
172
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
173
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
174
Airline
brand
image, passenger perceived value and loyalty towards full-service and low-cost carriers
Fu, Yan-Kai
- In:
Tourism review
78
(
2023
)
6
,
pp. 1433-1451
Persistent link: https://www.econbiz.de/10014511720
Saved in:
175
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
176
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
177
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
178
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
179
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
180
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
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