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The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan; Johansson, Ulf; Persson, Niklas - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
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The penetration of retailer brands and the impact on consumer prices : a study based on household expenditures of 35 grocery categories
Anselmsson, Johan; Johansson, Ulf; Marañon, Antonio; … - In: Journal of retailing and consumer services 15 (2008) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10003597030
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What's the buzz about the store? : a comparative study of the sources of word of mouth and customer satisfaction and their relationships with sales growth
Johansson, Ulf; Anselmsson, Johan - In: European retail research 26 (2012) 2, pp. 97-128
Persistent link: https://www.econbiz.de/10009728697
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Manufacturer brands versus private brands : Hoch's strategic framework and the Swedish food retail sector
Anselmsson, Johan; Johansson, Ulf - In: The international review of retail, distribution and … 24 (2014) 2, pp. 186-212
Persistent link: https://www.econbiz.de/10010367006
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Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan; Bondesson, Niklas; Melin, Frans - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247