What's the buzz about the store? : a comparative study of the sources of word of mouth and customer satisfaction and their relationships with sales growth
Year of publication: |
2013
|
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Authors: | Johansson, Ulf ; Anselmsson, Johan |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 26.2012, 2, p. 97-128
|
Subject: | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Absatz | Sales | Schweden | Sweden |
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