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Marketing without advertising : brand preference and consumer choice in Cuba
Morales, Emilio; Scarpaci, Joseph L. - 2012
Persistent link: https://www.econbiz.de/10009502970
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Marketing without advertising : brand preference and consumer choice in Cuba
Morales, Emilio - 2012 - First edition.
1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del...
Persistent link: https://www.econbiz.de/10014498142
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Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit; Meyer-Höfer, Marie von; Spiller, Achim - In: Journal of global marketing 29 (2016) 1/5, pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
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Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
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Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns; Groenewald, Anita; Prinsloo, Hein - In: International business and economics research journal 13 (2014) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
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Overcoming the liability of foreigness in international retailing : a consumer perspective
Maruyama, Masayoshi; Wu, Lihui - In: Journal of international management 21 (2015) 3, pp. 200-210
Persistent link: https://www.econbiz.de/10011398460
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283