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Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store

Gijsbrechts, Els (contributor); Campo, Katia (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003633873

Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store shopping

Gijsbrechts, Els; Campo, Katia; Nisol, Patricia - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 5-21

Persistent link: https://www.econbiz.de/10003662466

Beyond promotion-based store switching : antecedents and consequences of systematic multiple-store shopping

Gijsbrechts, Els (contributor); Campo, Katia (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002947699

Beyond Promotion-Based Store Switching : Antecedents and Consequences of Systematic Multiple-Store Shopping

Gijsbrechts, Els; Campo, Katia; Nisol, Patricia - 2009

In this paper, we demonstrate both theoretically and empirically that single-purpose multiple store shopping is not only driven by opportunistic, promotion-based motivations, but may also result from a longer term planning process based on stable store characteristics. We find that consumers may...

Persistent link: https://www.econbiz.de/10014027784

Towards a conceptual framework of out-of-stock behaviour : the impact of product, consumer, and situation characteristics on out-of-stock reactions

Campo, Kathia; Gijsbrechts, Els; Nisol, Patricia - 1999

Persistent link: https://www.econbiz.de/10001576469

Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry

Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of marketing research : JMR 50 (2013) 5, pp. 606-626

Persistent link: https://www.econbiz.de/10010195938

Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?

Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318

Persistent link: https://www.econbiz.de/10011566701

Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice

Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807

Persistent link: https://www.econbiz.de/10008665418

Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue

Haans, Hans; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1025-1040

Persistent link: https://www.econbiz.de/10008796594

Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors

Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693

Persistent link: https://www.econbiz.de/10011349862