experiment by introducing a reputed Global apparel brand abreast an existing Indian store apparel brand/private label to … of this experimentation into suggestions to enable brick-and-mortar retailers to design appropriate brand mix strategies …

The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …