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Einzelhandel
Relationship marketing
26,428
Beziehungsmarketing
25,753
Consumer behaviour
10,026
Konsumentenverhalten
9,991
Mobilkommunikation
7,008
Mobile communications
6,968
Customer satisfaction
5,693
Kundenzufriedenheit
5,651
Service quality
4,163
Dienstleistungsqualität
4,152
Theorie
2,803
Theory
2,792
Deutschland
2,757
Germany
2,675
Brand management
2,636
Markenführung
2,633
Lieferantenmanagement
2,230
Supplier relationship management
2,229
Social Web
2,212
Social web
2,211
Electronic Commerce
2,085
Marketingmanagement
1,987
Marketing management
1,974
Brand image
1,946
Markenimage
1,942
E-commerce
1,902
Online-Marketing
1,898
Internet marketing
1,873
Kundenintegration
1,509
Customer integration
1,508
Kundenwert
1,505
Customer value
1,478
Vertrauen
1,473
Confidence
1,469
USA
1,456
United States
1,440
Retail trade
1,410
Online-Handel
1,372
Online retailing
1,366
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Undetermined
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195
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1,175
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242
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1,097
Aufsatz im Buch
79
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Graue Literatur
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Non-commercial literature
42
Thesis
30
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24
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23
Conference paper
20
Konferenzbeitrag
20
Aufsatzsammlung
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Collection of articles of several authors
16
Sammelwerk
16
Case study
8
Fallstudie
8
Bibliografie enthalten
4
Bibliography included
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Guidebook
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Konferenzschrift
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Ratgeber
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Conference proceedings
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English
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German
96
Dutch
1
Polish
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Gil Saura, Irene
15
Grewal, Dhruv
15
Schramm-Klein, Hanna
11
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Bang, Nguyen
7
Chen, Jing
7
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Khare, Arpita
6
Kumar, V.
6
Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Karjaluoto, Heikki
5
Louis, Didier
5
Molinillo, Sebastian
5
Noble, Stephanie M.
5
Riekhof, Hans-Christian
5
Ritschel, Falk
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Saarijärvi, Hannu
5
Sequeira, A. H.
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Wagner, Gerhard
5
Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Dabija, Dan-Cristian
4
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Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Central Co-Operative Council
1
Graduate School of Business Administration
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Kega
1
Organisation for Economic Co-operation and Development
1
Oxford Institute of Retail Management
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
ayway media GmbH
1
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Journal of retailing and consumer services
187
Journal of retailing
49
Journal of business research : JBR
47
The international review of retail, distribution and consumer research
47
International journal of retail & distribution management
38
International journal of retail and distribution management
31
The journal of services marketing
15
International journal of electronic marketing and retailing : IJEMR
13
Journal of strategic marketing
13
Marketing intelligence & planning
13
Cogent business & management
11
Journal of the Academy of Marketing Science
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Services marketing quarterly
9
International journal of business information systems : IJBIS
8
International journal of production economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Psychology & marketing
8
International journal of electronic commerce : IJEC
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
European journal of operational research : EJOR
6
Journal of business economics and management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of operations management
6
Journal of service management
6
Service business
6
Technological forecasting & social change : an international journal
6
The journal of consumer marketing
6
Handelsforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business and emerging markets : IJBEM
5
International journal of technology marketing : IJTMkt
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of fashion marketing and management
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
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ECONIS (ZBW)
1,415
EconStor
2
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1
Kundeninteraktion über mobile Services im Handel
Rudolph, Thomas
;
Emrich, Oliver
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003753450
Saved in:
2
Determinants of Indian retailers' attitude towards using mobile technology for supply chain coordiantion
Khare, Arpita
;
Khare, Anshuman
- In:
International journal of logistics systems and management
11
(
2012
)
4
,
pp. 473-491
Persistent link: https://www.econbiz.de/10009577129
Saved in:
3
Retail shopwrooms, mobile sales
Willmott, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 229-232
Persistent link: https://www.econbiz.de/10010347055
Saved in:
4
Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Li, Jia
;
Moul, Charles C.
- In:
International journal of industrial organization
39
(
2015
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011486175
Saved in:
5
Exploiting big data for customer and retailer benefits : a study of emerging mobile checkout scenarios
Aloysius, John A.
;
Hoehle, Hartmut
;
Venkatesh, Viswanath
- In:
International journal of operations & production …
36
(
2016
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10011565384
Saved in:
6
Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
Saved in:
7
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
8
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
9
M-commerce : the nexus between mobile shopping service quality and loyalty
Omar, Suha
;
Mohsen, Kholoud
;
Tsimonis, Georgios
; …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502686
Saved in:
10
Circulation of loyalty : relationships between mobile instant messenger and offline character emoticon store
Kim, Junghwan
;
Choi, Mideum
;
Hwang, ShinYoung
- In:
Telecommunications policy : the international journal …
43
(
2019
)
10
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012250518
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