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Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett; Ponzoa, José M. - In: Technological forecasting & social change : an … 162 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
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Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023
: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that … market, branding/marketing professionals, financial investors and analysts, business professors and researchers in …
Persistent link: https://www.econbiz.de/10014415147
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Determinants of the success of online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
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Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe; Amatulli, Cesare - In: International journal of electronic marketing and … 13 (2022) 2, pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
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What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Sarah, Farah Hasan; Goi, Chai Lee; Chieng, Fayrere; … - In: Journal of internet commerce 20 (2021) 1, pp. 25-45
Persistent link: https://www.econbiz.de/10012423620
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Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882
Persistent link: https://www.econbiz.de/10010468382