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How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

Pauwels, Koen - In: Journal of retailing 83 (2007) 3, pp. 297-308

Persistent link: https://www.econbiz.de/10003517343

The reciprocal relationship between private label use and store loyalty

Ailawadi, Kusum L. (contributor); Pauwels, Koen (contributor) - 2007 - Rev.

Persistent link: https://www.econbiz.de/10003753974

Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment

Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10011308952

The hare and the tortoise : do earlier adopters of online channels purchase more?

Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10011309673

Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors

Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693

Persistent link: https://www.econbiz.de/10011349862

Consumers' attitudes and purchases in online versus offline grocery shopping

Brüggemann, Philipp; Pauwels, Koen - In: Advances in National Brand and Private Label Marketing …, (pp. 39-46). 2022

Persistent link: https://www.econbiz.de/10013281206

Does online information drive offline revenues? : only for specific products and consumer segments!

Pauwels, Koen; Leeflang, Peter; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10009011994

Social media and customer-based brand equity : an empirical investigation in retail industry

Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen - In: Administrative Sciences : open access journal 8 (2018) 3/55, pp. 1-16

As customer-brand engagement progressively shifts to digital domains, understanding social media effects in branding has become a vital issue. Social media effectiveness is especially important for the US retail sector due to intense competition among retailers for consumer attention and...

Persistent link: https://www.econbiz.de/10012125215