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~subject:"Einzelhandel"
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Einzelhandel
Sales promotion
2,050
Verkaufsförderung
1,958
Consumer behaviour
1,296
Konsumentenverhalten
1,278
Cause-related marketing
438
Sales-promotion
412
Cause-Related Marketing
406
Marketingmanagement
362
Marketing management
353
Pricing strategy
347
Preismanagement
346
Retail trade
305
Theorie
264
Theory
261
Relationship marketing
255
Beziehungsmarketing
254
Werbewirkung
232
Advertising effects
228
Advertising
216
Werbung
211
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200
United States
196
Marketing
195
Markenführung
190
consumer choice
190
Brand management
189
Deutschland
177
Germany
162
Consumer choice
147
Corporate social responsibility
145
Online retailing
145
Online-Handel
144
Online-Marketing
141
Internet marketing
139
Verkauf
135
Corporate Social Responsibility
134
Selling
124
Brand image
115
Markenimage
115
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Undetermined
127
Free
42
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Article
238
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71
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1
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222
Aufsatz in Zeitschrift
222
Aufsatz im Buch
15
Book section
15
Hochschulschrift
15
Arbeitspapier
12
Graue Literatur
12
Non-commercial literature
12
Working Paper
12
Thesis
11
Bibliografie enthalten
2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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English
294
German
13
French
2
Undetermined
2
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Kind, Hans Jarle
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
5
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Ailawadi, Kusum L.
3
Behe, Bridget K.
3
Breugelmans, Els
3
Faßnacht, Martin
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Nordfält, Jens
3
Pantano, Eleonora
3
Sand, Jan Yngve
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Altamirano, Nelson
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Capriello, Antonella
2
Chen, Youhua
2
Cheng, T. C. E.
2
Corona, Ramon
2
Corvello, Vincenzo
2
Czerniachowska, Kateryna
2
D'Attoma, Ida
2
Das, Gopal
2
Dewani, Prem Prakash
2
Epstein, Leonardo D.
2
Ertekin, Necati
2
Fildes, Robert
2
Garrido-Morgado, Álvaro
2
Gedenk, Karen
2
Goldfarb, Avi
2
González-Benito, Óscar
2
Goodstein, Ronald Charles
2
Grewal, Dhruv
2
Gümüş, Mehmet
2
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Kogan Page Ltd. <London>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
25
Journal of retailing
15
Journal of business research : JBR
11
European journal of operational research : EJOR
8
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
Forschungsgruppe Konsum und Verhalten
2
International business and economics research journal
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of international food & agribusiness marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Manufacturing & service operations management : M & SOM
2
Marketing intelligence & planning
2
Marketing research report
2
Operations research perspectives
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
SpringerLink / Bücher
2
Strategic corporate communication in the digital age
2
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Source
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ECONIS (ZBW)
308
USB Cologne (EcoSocSci)
2
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1
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
2
Cause related marketing in the German retail sector : exploring the role of consumers' trust
Hartmann, Monika
;
Klink, Jeanette
;
Simons, Johannes
- In:
Food policy : economics planning and politics of food …
52
(
2015
),
pp. 108-114
Persistent link: https://www.econbiz.de/10011379234
Saved in:
3
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Saved in:
4
Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
Saved in:
5
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
6
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
7
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
8
Measuring and comparing the performances of energy retail companies : firm strategies following the liberalization
Capece, Guendalina
;
Di Pillo, Francesca
;
Levialdi …
- In:
International journal of energy sector management : IJESM
7
(
2013
)
4
,
pp. 491-515
Persistent link: https://www.econbiz.de/10010222935
Saved in:
9
Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns
;
Groenewald, Anita
;
Prinsloo, Hein
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
Saved in:
10
Retail participation in health insurance : a model of consumer preferences
Thomas, K. T.
;
Sakthivel, R.
- In:
Global business review
16
(
2015
)
6
,
pp. 997-1011
Persistent link: https://www.econbiz.de/10011437622
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