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~subject:"Einzelhandel"
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Einzelhandel
Game theory
108
Spieltheorie
101
Theorie
87
Theory
86
Preismanagement
45
Pricing strategy
45
Advertising
39
Werbung
38
Dynamic game
36
Dynamisches Spiel
35
Distribution channel
31
Vertriebsweg
31
Differential games
20
Lieferkette
18
Supply chain
18
Retail trade
15
Consumer behaviour
13
Konsumentenverhalten
13
Nachhaltige Entwicklung
13
Nash equilibrium
13
Nash-Gleichgewicht
13
Pricing
13
Sustainable development
13
Pollution
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Umweltbelastung
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Endogenes Wachstumsmodell
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Endogenous growth model
11
Grenzüberschreitende Umweltbelastung
10
International environmental policy
10
Internationale Umweltpolitik
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Nichtkooperatives Spiel
10
Brand management
9
Cameroon
9
Dynamic games
9
Inter-firm cooperation
9
Kamerun
9
Markenführung
9
Marketing channels
9
Noncooperative game
9
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English
15
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Karray, Salma
7
Zaccour, Georges
7
Martín Herrán, Guiomar
6
Sigué, Simon Pierre
6
Amrouche, Nawel
1
Ben Rhouma, Tarek
1
Gao, Hongwei
1
Jørgensen, Steffen
1
Parilina, Elena
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Pnevmatikos, Nikolaos
1
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1
Yao, Fanjun
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European journal of operational research : EJOR
3
International journal of production economics
2
Journal of business research : JBR
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International game theory review
1
International journal of production research
1
Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of retailing
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Journal of the Operational Research Society
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ECONIS (ZBW)
15
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1
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
2
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
3
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
4
Pricing of demand-related products : can ignoring cross-category effect be a smart choice?
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
223
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012233246
Saved in:
5
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
6
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
7
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
8
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
9
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
10
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
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