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Comparative analysis of selected probabilistic customer lifetime value models in online shopping
Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423
The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...
Persistent link: https://www.econbiz.de/10012175745
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Determinants of the success of online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
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B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios; Schepers, Lonieke; Vries, … - In: International journal of electronic marketing and … 6 (2015) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
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How abusive vendor compliance programmes are affecting retail store success
Katz, Norman - In: Journal of supply chain management, logistics and … 1 (2018/2019) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10012156421
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To overstate or not : how to describe new products online for e-tailers considering full return policy
Xiong, Wei; Qin, Jin - In: International journal of management and decision making … 13 (2014) 2, pp. 174-191
Persistent link: https://www.econbiz.de/10010406283
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Utilizing the concept of convenience as a business opportunity in emerging markets
Sundström, Malin; Radon, Anita - In: Organizations and markets in emerging economies 6 (2015) 2, pp. 7-21
Persistent link: https://www.econbiz.de/10011433322
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Key factors in successful online grocery retailing : empirical evidence from Tokyo, Japan
Hirogaki, Mitsunori - In: International journal of entrepreneurship and small business 26 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011458825
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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Customer relationship management and the impact of e-coupons on B2C retail markets
Smith, Alan D.; Shock, James R.; Beaves, Robert - In: International journal of business information systems : … 30 (2019) 2, pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
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Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj; Mehra, Amit; Kumar, Subodha - In: Information systems research : ISR 30 (2019) 1, pp. 319-338
Persistent link: https://www.econbiz.de/10012038230