//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rising from the ashes : how br...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
Consumer behaviour
40
Konsumentenverhalten
40
Theorie
40
Theory
40
Marketing management
26
Marketingmanagement
26
Retail trade
23
Advertising
21
Werbung
20
Advertising effects
19
Brand management
19
Handelsmarke
19
Markenführung
19
Store brand
19
Werbewirkung
19
Business cycle
18
Konjunktur
18
Time series analysis
17
Zeitreihenanalyse
17
Distribution channel
16
Vertriebsweg
16
Brand
14
Food retailing
14
Lebensmitteleinzelhandel
14
Markenartikel
14
Brand image
13
Großbritannien
13
Markenimage
13
USA
13
United Kingdom
13
United States
13
Marketing theory
11
Marketingtheorie
11
Deutschland
10
Germany
10
Marketing
10
Retailing
10
Discounters
9
Discounter
8
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
20
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
23
Author
All
Dekimpe, Marnik G.
16
Geyskens, Inge
8
Gielens, Katrijn
4
Heerde, Harald J. van
3
Keller, Kristopher Oliver
3
Bombaij, Nick J. F.
2
Breugelmans, Els
2
Cleeren, Kathleen
2
Dekimpe, M. G.
2
Deleersnyder, Barbara
2
Gensler, Sonja
2
Gijsbrechts, Els
2
Skiera, Bernd
2
Ter Braak, Anne
2
Bijmolt, Tammo H. A.
1
Dinner, Isaac M.
1
Gelper, Sarah
1
Jong, Koen de
1
Lamey, Lien
1
Lin, Didi
1
Mukherjee, Anirban
1
Neslin, Scott
1
Neslin, Scott A.
1
Pauwels, Koen
1
Plas, Joep van der
1
Raju, Jagmohan Singh
1
Rooderkerk, Robert P.
1
Steenkamp, Jan-Benedict E. M.
1
Thomas, Jacquelyn S.
1
Tuli, Kapil R.
1
Van Crombrugge, Michiel
1
Van der Maelen, Sara
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
5
Journal of marketing
3
Business horizons
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
2
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
3
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
4
Retailing and retailing research in the age of big data analytics
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10012288640
Saved in:
5
On the value relevance of retailer advertising spending and same-store sales growth
Tuli, Kapil R.
;
Mukherjee, Anirban
;
Dekimpe, Marnik G.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 447-461
Persistent link: https://www.econbiz.de/10009707178
Saved in:
6
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
7
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
8
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
Saved in:
9
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
10
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->