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Einzelhandel
Consumer behaviour
9
Konsumentenverhalten
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Brand management
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Markenführung
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Brand image
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Betriebliche Wertschöpfung
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Business model
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Children
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Electronic Commerce
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Kinder
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Markenartikel
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Product Placement
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Product placement
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Retail trade
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Brands
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Channel configuration
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Channel integration
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Child behaviour
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Children and internet
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Children and shopping
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Childrenswear
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Digitale Dienste
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Boulay, Jacques
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Faultrier, Brigitte de
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Feenstra, Florence
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Muzellec, Laurent
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International journal of retail & distribution management
2
Journal of retailing and consumer services
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ECONIS (ZBW)
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Edutainment experiences for children in retail stores, from a child’s perspective
Feenstra, Florence
;
Muzellec, Laurent
;
Faultrier, …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 47-56
Persistent link: https://www.econbiz.de/10011347845
Saved in:
2
Defining a retailer's channel strategy applied to young consumers
Faultrier, Brigitte de
;
Boulay, Jacques
;
Feenstra, Florence
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 953-973
Persistent link: https://www.econbiz.de/10010460818
Saved in:
3
Children's experiences and parents' perceptions of retailers' mobile applications
Muzellec, Laurent
;
Feenstra, Florence
;
Faultrier, …
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1118-1131
Persistent link: https://www.econbiz.de/10011640056
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