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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores
Binder, Jochen - 2014
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...
Persistent link: https://www.econbiz.de/10014017356
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Impact of financial and nonfinancial constructs on customer lifetime value (CLV) : U.S. retailer's perspective
Amendah, Eklou R.; Kohli, Amarpreet; Kumthekar, Nihar; … - In: Journal of relationship marketing : innovations and … 22 (2023) 3, pp. 202-237
Persistent link: https://www.econbiz.de/10014320680
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Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin; Chang, Tien-Hsiang; Lin, Arthu; Lin, Sheng-Wei - In: Total quality management & business excellence : an … 28 (2017) 5/6, pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
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Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika; Spence, Mark T.; Saarijärvi, Hannu - In: The international review of retail, distribution and … 28 (2018) 3, pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
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How does perceived convenience retailer innovativeness create value for the customer?
Lin, Chen-yu; Marshall, David William; Dawson, John A. - In: International journal of business and economics 12 (2013) 2, pp. 171-179
Persistent link: https://www.econbiz.de/10010236033
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680