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Einzelhandel
Consumer behaviour
19
Konsumentenverhalten
19
Perception
6
Wahrnehmung
6
sensory marketing
6
Retail trade
5
Experiment
4
Food
4
Lebensmittel
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Product quality
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Produktqualität
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Sensory marketing
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Cognition
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Ladengestaltung
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Store design
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Advertising
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Beziehungsmarketing
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Einzelhandelspreis
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Internet marketing
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Market research
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Marktforschung
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Online-Marketing
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Product safety
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Produktsicherheit
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Rationality
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Rationalität
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Relationship marketing
2
Retail atmospherics
2
Retail price
2
Werbung
2
ambient scent
2
(un)healthy food choices
1
Advertising effects
1
Ambient music
1
Atmospherics
1
Augmented reality and virtual reality
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Bayes-Statistik
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Biswas, Dipayan
5
Szocs, Courtney
2
Arroyo, Christian Camilo
1
Kim, Yeseul
1
Labrecque, Lauren I.
1
Lee, Na Young
1
Lehmann, Donald R.
1
Lim, Mikyoung
1
Lund, Kaisa
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Markos, Ereni
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Journal of retailing
2
Journal of the Academy of Marketing Science
2
Journal of marketing
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ECONIS (ZBW)
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Sensory aspects of retailing : theoretical and practical implications
Biswas, Dipayan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 111-115
Persistent link: https://www.econbiz.de/10012154080
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2
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
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3
Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young
;
Noble, Stephanie M.
;
Biswas, Dipayan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
Saved in:
4
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
5
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
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