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~subject:"Einzelhandel"
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Einzelhandel
Retail trade
17
Consumer behaviour
16
Konsumentenverhalten
16
Handelsmarke
13
Store brand
13
Brand management
9
Distribution channel
9
Food retailing
9
Lebensmitteleinzelhandel
9
Markenführung
9
Marketing
9
Marketing management
9
Marketingmanagement
9
Vertriebsweg
9
Innovation
8
Brand
7
Lieferantenmanagement
7
Markenartikel
7
Social network
7
Soziales Netzwerk
7
Supplier relationship management
7
Electronic Commerce
6
International market entry
6
Internationaler Markteintritt
6
Biotechnologie-Industrie
5
Biotechnology industry
5
E-commerce
5
Food trade
5
Learning organization
5
Lebensmittelhandel
5
Lernende Organisation
5
New product development
5
Osteuropa
5
Produktentwicklung
5
Retailing
5
Welt
5
World
5
retailing
5
Cognition
4
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English
17
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Gielens, Katrijn
11
Geyskens, Inge
10
Dekimpe, Marnik G.
9
Gijsbrechts, Els
3
Keller, Kristopher Oliver
3
Ter Braak, Anne
2
Bachtel, Robert C.
1
Bei, Zhiling
1
Deleersnyder, Barbara
1
Gázquez-Abad, Juan Carlos
1
Jervis, Suzanne
1
Jong, Koen de
1
Ma, Yu
1
Martínez-López, Francisco J.
1
Namin, Aidin
1
Nohe, Max
1
Raju, Jagmohan Singh
1
Sethuraman, Raj
1
Smith, Ronn J.
1
Sotgiu, Francesca
1
Steenkamp, Jan-Benedict E. M.
1
Thomas, Jacquelyn S.
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Journal of marketing
4
Journal of retailing
4
Journal of marketing research : JMR
2
Business horizons
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
17
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1
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
2
The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn
;
Geyskens, Inge
;
Deleersnyder, Barbara
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
Saved in:
3
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
4
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
7
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
8
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
9
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
10
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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