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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar; Katuuk, Neltje F. - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
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Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
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Governance of private label as strategic asset : developing a brand valuation model
Giovannini, Renato; Sansone, Marcello; Marsigalia, Bruno; … - In: Journal of governance and regulation : international … 6 (2017) 4, pp. 17-29
Persistent link: https://www.econbiz.de/10011921406
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Impact of brand association on brand equity in organised retail sector
Choudhary, Ashish; Dawar, Sunny; Panwar, Savita - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 1-8
Persistent link: https://www.econbiz.de/10014375427
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Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 118-148
Persistent link: https://www.econbiz.de/10015066819
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Marketing mix effects on private labels brand equity
Abril Barrie, Carmen; Rodriguez-Cánovas, Belén - In: European journal of management and business economics : … 25 (2016) 3, pp. 168-175
The present study explores some marketing mix effects on private labels brand equity creation. The research aims to …. The results indicate that the most efficient marketing mix tools for private label brand equity creation are private … importance of the store as a key driver for the private labels brand equity creation. As opposed to manufacturer brands we find …
Persistent link: https://www.econbiz.de/10011822043
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497