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How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
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Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
Shin, Jong-Kuk; Park, Minsook - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 441-452
Persistent link: https://www.econbiz.de/10010438482
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Getränkemarken und Emotionen : ein Vergleich zwischen Handels- und Herstellermarken anhand der Basisemotionen nach Plutchik
Maurer, Christopher - 2015
Persistent link: https://www.econbiz.de/10011286542
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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung - In: Journal of retailing and consumer services 47 (2019), pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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Customer connections : a cross-cultural investigation of brand experience and brand love in the retail landscape
Leite, Ângela; Rodrigues, Anabela; Lopes, Sílvia - In: Administrative Sciences : open access journal 14 (2024) 1, pp. 1-26
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their … competitive landscape. These concepts are pivotal in understanding the complex dynamics of consumer-brand relationships, enabling … aims to authenticate and assess the consistency of the Brand Experience (BE) scale and Brand Love (BL) scale in relation to …
Persistent link: https://www.econbiz.de/10014471086
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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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Auction fever! : how time pressure ans social competition affect bidders' arousal and bids in retail auctions
Adam, Marc Thomas Philipp; Krämer, Jan; Müller, Marius B. - In: Journal of retailing 91 (2015) 3, pp. 468-485
Persistent link: https://www.econbiz.de/10011377060