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~subject:"Einzelhandel"
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Detoxifying luxury and fashion...
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Einzelhandel
Brand management
17,495
Markenführung
17,081
Consumer behaviour
9,920
Konsumentenverhalten
9,826
Markenartikel
9,145
Brand
8,103
Markenimage
7,611
Brand image
7,512
Relationship marketing
2,841
Beziehungsmarketing
2,839
Fashion
2,775
Mode
2,737
Luxury goods
2,613
Luxusgüter
2,604
Markenpolitik
2,229
Social Web
2,029
Social web
2,026
Deutschland
1,803
Online-Marketing
1,785
Internet marketing
1,763
Marketingmanagement
1,674
Marketing management
1,660
Germany
1,499
Theorie
1,397
Theory
1,385
Werbewirkung
1,287
Advertising effects
1,267
Marketing
1,212
USA
1,108
Bekleidungsindustrie
1,099
Clothing industry
1,074
United States
1,064
Werbung
1,019
Advertising
957
Retail trade
954
Handelsmarke
806
Store brand
754
Customer satisfaction
746
Kundenzufriedenheit
734
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Online availability
All
Undetermined
457
Free
143
Type of publication
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Article
723
Book / Working Paper
249
Type of publication (narrower categories)
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Article in journal
648
Aufsatz in Zeitschrift
648
Aufsatz im Buch
73
Book section
73
Graue Literatur
38
Non-commercial literature
38
Hochschulschrift
37
Arbeitspapier
28
Working Paper
28
Thesis
24
Conference paper
20
Konferenzbeitrag
20
Collection of articles of several authors
15
Sammelwerk
15
Bibliografie enthalten
8
Bibliography included
8
Konferenzschrift
8
Aufsatzsammlung
7
Case study
6
Fallstudie
6
Dissertation u.a. Prüfungsschriften
5
Collection of articles written by one author
2
Conference proceedings
2
Reprint
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
Guidebook
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Ratgeber
1
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Language
All
English
902
German
57
Undetermined
6
French
3
Polish
3
Spanish
1
Swedish
1
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Author
All
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Swoboda, Bernhard
12
Ailawadi, Kusum L.
10
Burt, Steven
8
Diallo, Mbaye Fall
7
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Choi, Tsan-Ming
5
Cliquet, Gérard
5
Das, Gopal
5
Dekimpe, Marnik G.
5
Frasquet Deltoro, Marta
5
Martinelli, Elisa
5
Mollá Descals, Alejandro
5
Morschett, Dirk
5
Pennemann, Karin
5
Perrey, Jesko
5
Steenkamp, Jan-Benedict E. M.
5
Anselmsson, Johan
4
Flath, David
4
Gedenk, Karen
4
Geyskens, Inge
4
Harlam, Bari A.
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Nariu, Tatsuhiko
4
Schneider, Dirk
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Teller, Christoph
4
Weindel, Julia
4
Wood, Steve
4
Yagüe Guillén, María Jésus
4
Zettelmeyer, Florian
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Badrinarayanan, Vishag
3
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Institution
All
Springer Fachmedien Wiesbaden
3
De Gruyter Oldenbourg
1
Harvard Graduate School of Business Administration
1
Hochschule Offenburg
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
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Published in...
All
Journal of retailing and consumer services
97
Journal of retailing
32
Journal of business research : JBR
31
International journal of retail & distribution management
29
The international review of retail, distribution and consumer research
26
SpringerLink / Bücher
16
The journal of brand management : an international journal
15
European journal of operational research : EJOR
14
Journal of fashion marketing and management
12
The journal of product & brand management
12
International journal of retail and distribution management
11
Springer Proceedings in Business and Economics
11
International journal of production economics
10
Asia Pacific journal of marketing and logistics
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
European journal of marketing : EJM
7
International journal of electronic marketing and retailing : IJEMR
6
Manufacturing & service operations management : M & SOM
6
Cogent business & management
5
European retail research
5
International marketing review
5
Journal of food products marketing
5
Springer eBook Collection / Business and Management
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and globalisation : IJBG
4
Journal of euromarketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing management : MM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
Research
4
Schriften zu Distribution und Handel
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
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Source
All
ECONIS (ZBW)
963
USB Cologne (EcoSocSci)
9
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1
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972
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date (oldest first)
1
"Doing the
brand
" : aesthetic labour as situated, relational performance in
fashion
retail
Cutcher, Leanne
;
Achtel, Pamela
- In:
Work, employment & society : a journal of the British …
31
(
2017
)
4
,
pp. 675-691
Persistent link: https://www.econbiz.de/10011706594
Saved in:
2
21st century luxury
fashion
retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
3
The standardization-localization dilemma of
brand
communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
4
Making customer engagement fun : customer-salesperson interaction in luxury
fashion
retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
5
Italian luxury
fashion
brands in China : a retail perspective
Bonetti, Francesca
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 453-477
Persistent link: https://www.econbiz.de/10010384757
Saved in:
6
Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun
;
Park, Geebum
;
Lee, Yeonjoo
;
Choi, Sunmee
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
Saved in:
7
How
brand
interaction in pop-up shops influences consumers' perceptions of luxury
fashion
retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
8
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
10
Brand
social power in luxury retail : manifestations of
brand
dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
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