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Einzelhandel
Consumer behaviour
83,458
Konsumentenverhalten
81,008
Relationship marketing
26,336
Beziehungsmarketing
25,661
Theorie
11,559
Theory
11,385
Brand image
11,215
Markenimage
11,103
Brand management
10,604
Markenführung
10,493
Customer satisfaction
8,276
Kundenzufriedenheit
8,033
Deutschland
6,383
Service quality
6,333
Dienstleistungsqualität
6,272
Social Web
6,090
Social web
6,087
Germany
6,045
Online-Handel
6,024
Online retailing
6,011
USA
5,889
United States
5,631
Online-Marketing
5,477
Internet marketing
5,448
Brand
5,260
Markenartikel
5,244
Electronic Commerce
4,632
Retail trade
4,631
E-commerce
4,485
Marketingmanagement
4,178
Marketing management
4,159
Werbewirkung
3,976
Advertising effects
3,933
Verbraucherverhalten
3,592
Emotion
3,556
Experiment
3,512
Vertrauen
3,261
Advertising
3,252
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Grewal, Dhruv
31
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
24
Schramm-Klein, Hanna
21
Martínez-López, Francisco J.
20
Swoboda, Bernhard
20
Gil Saura, Irene
19
Das, Gopal
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
14
Teller, Christoph
14
Khare, Arpita
13
Sands, Sean
13
Rajagopal
12
Rudolph, Thomas
12
Ailawadi, Kusum L.
11
Bijmolt, Tammo H. A.
11
Breugelmans, Els
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Campo, Katia
11
Dekimpe, Marnik G.
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Dennis, Charles
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Calvo-Porral, Cristina
9
Chebat, Jean-Charles
9
Dabija, Dan-Cristian
9
Geyskens, Inge
9
Ieva, Marco
9
Loureiro, Sandra Maria Correia
9
Noble, Stephanie M.
9
Rabinovich, Elliot
9
Stobart, Jon
9
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
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Bargeldsymposium <2., 2014, Frankfurt am Main>
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
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Bundesverband des Deutschen Textil-Einzelhandels
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Cape Town / Technical Management Services
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Central Co-Operative Council
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Deutsche Bundesbank
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Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Goethe-Universität Frankfurt am Main
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Gottlieb Duttweiler Institute
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Graduate School of Business Administration
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Handelshögskolan i Stockholm
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Handelsverband Deutschland
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Harvard University, Graduate School of Business Administration, Division of Research
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IGI Global
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Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Journal of retailing and consumer services
501
Journal of retailing
149
International journal of retail & distribution management
134
Journal of business research : JBR
130
The international review of retail, distribution and consumer research
124
International journal of retail and distribution management
70
International journal of electronic marketing and retailing : IJEMR
39
European journal of operational research : EJOR
38
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Psychology & marketing
32
European journal of marketing : EJM
30
Journal of the Academy of Marketing Science
26
Marketing intelligence & planning
26
The journal of services marketing
25
SpringerLink / Bücher
24
International journal of consumer studies
23
International journal of production economics
23
Journal of marketing
22
Asia Pacific journal of marketing and logistics
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of strategic marketing
21
Cogent business & management
18
European retail research
18
The journal of consumer marketing
18
International journal of Indian culture and business management
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Production and operations management : an international journal of the Production and Operations Management Society
17
The service industries journal
17
International journal of production research
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
The journal of product & brand management
16
Journal of fashion marketing and management
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
The journal of brand management : an international journal
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research
13
Manufacturing & service operations management : M & SOM
13
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Source
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ECONIS (ZBW)
4,645
USB Cologne (EcoSocSci)
22
EconStor
8
RePEc
3
OLC EcoSci
2
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date (oldest first)
1
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
Do all roses smell equally sweet? : willingness to pay for flower attributes in specialized retail settings by German consumers
Rombach, Meike
;
Olynk, Nicole J.
;
Byrd, Elizabeth
; …
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 91-99
Persistent link: https://www.econbiz.de/10011801800
Saved in:
5
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
6
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
7
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
8
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
9
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
10
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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