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Einzelhandel
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Deregulierung
15,709
Deregulation
14,680
Theorie
10,975
Theory
10,768
Relationship marketing
9,193
Beziehungsmarketing
9,162
Brand management
7,621
Markenführung
7,580
USA
7,328
United States
6,947
Brand image
6,782
Deutschland
6,755
Markenimage
6,738
Germany
6,213
Customer satisfaction
5,821
Online-Handel
5,704
Online retailing
5,693
Kundenzufriedenheit
5,654
Social Web
5,480
Social web
5,477
Meinung
4,787
Opinion
4,767
Online-Marketing
4,689
Internet marketing
4,678
Service quality
4,629
Dienstleistungsqualität
4,585
Brand
4,360
Markenartikel
4,348
Retail trade
4,252
Electronic Commerce
3,892
E-commerce
3,777
Experiment
3,768
Werbewirkung
3,688
Advertising effects
3,649
Verbraucherverhalten
3,591
Jordanien
3,530
Jordan
3,503
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759
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1,039
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15
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Article in journal
3,041
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Graue Literatur
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158
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Sammelwerk
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49
Aufsatzsammlung
38
Bibliografie enthalten
24
Bibliography included
24
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20
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12
Collection of articles written by one author
12
Fallstudie
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Sammlung
12
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9
Conference proceedings
9
Government document
9
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8
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8
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7
Marktinformation
7
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4
Gutachten
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Elektronischer Datenträger als Beilage
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
21
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Das, Gopal
17
Swoboda, Bernhard
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
14
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Ailawadi, Kusum L.
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Gil Saura, Irene
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Rudolph, Thomas
10
Wagner, Gerhard
10
Brengman, Malaika
9
Dekimpe, Marnik G.
9
Dennis, Charles
9
Geyskens, Inge
9
Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
8
Lévy Mangin, Jean-Pierre
8
Morschett, Dirk
8
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Jordanien / Dāʾirat al-Iḥṣāʾāt al-ʿĀmma
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Fondazione Rodolfo Debenedetti
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
Institut für Weltwirtschaft
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Journal of retailing and consumer services
470
Journal of retailing
136
Journal of business research : JBR
123
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
69
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
European journal of operational research : EJOR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
28
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
Journal of marketing
21
The journal of services marketing
21
SpringerLink / Bücher
20
International journal of production economics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of Indian culture and business management
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European retail research
16
Cogent business & management
15
International journal of production research
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Manufacturing & service operations management : M & SOM
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
History of retailing and consumption
12
Springer Proceedings in Business and Economics
12
The journal of product & brand management
12
Australasian marketing journal
11
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Source
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ECONIS (ZBW)
4,267
USB Cologne (EcoSocSci)
20
EconStor
9
RePEc
3
OLC EcoSci
2
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1
Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view
Hung, Shiu-Wan
;
Cheng, Min-Jhih
;
Chiu, Pei-Chun
- In:
Service business
13
(
2019
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011965788
Saved in:
2
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
3
Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian
;
Pfeiffer, Jella
;
Meißner, Martin
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
Saved in:
4
How the presence of employee avatars affects metaverse shopping behavior : "can I help you buy condoms?" : virtual sales promotions in embarrassing shopping settings
Frank, Darius-Aurel
;
Dipalma, Jason
;
Steinmann, Sascha
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10015071680
Saved in:
5
Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
Saved in:
6
Augmented and virtual reality effects on social responsibility in retail
Wenzel, Kaylyn
;
Copeland, Lauren
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 425-442
Persistent link: https://www.econbiz.de/10014309989
Saved in:
7
Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana
;
Brengman, Malaika
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 218-241
Persistent link: https://www.econbiz.de/10011372580
Saved in:
8
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas
;
Pantano, Eleonora
;
See-to, Eric W. K.
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
Saved in:
9
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
10
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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