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Motives and barriers affecting consumers' co-creation in the physical store
Schüler, Miranda; Maier, Michelle Fee; Liljedal, Karina T. - In: The international review of retail, distribution and … 30 (2020) 3, pp. 289-310
Persistent link: https://www.econbiz.de/10012253879
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Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong; Yoon, Sukki; Vangelova, Milena - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 645-659
Persistent link: https://www.econbiz.de/10011614278
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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
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The influence of retailers’ family firm image on new product acceptance : an empirical investigation in the German FMCG market
Beck, Susanne; Kenning, Peter - In: International journal of retail & distribution management 43 (2015) 12, pp. 1126-1143
Persistent link: https://www.econbiz.de/10011431949
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To overstate or not : how to describe new products online for e-tailers considering full return policy
Xiong, Wei; Qin, Jin - In: International journal of management and decision making … 13 (2014) 2, pp. 174-191
Persistent link: https://www.econbiz.de/10010406283
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021
Martínez-López, Francisco J. (ed.);  … - 2021 - 1st ed. 2021.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...
Persistent link: https://www.econbiz.de/10012519912
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017
Martínez-López, Francisco J. (ed.);  … - 2017
This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...
Persistent link: https://www.econbiz.de/10012398339