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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
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Market Entry in China : Case Studies on Strategy, Marketing, and Branding
Prange, Christiane (ed.) - 2016
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their...
Persistent link: https://www.econbiz.de/10014019966
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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane (ed.) - 2016
Persistent link: https://www.econbiz.de/10011473412
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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"Doing the brand" : aesthetic labour as situated, relational performance in fashion retail
Cutcher, Leanne; Achtel, Pamela - In: Work, employment & society : a journal of the British … 31 (2017) 4, pp. 675-691
Persistent link: https://www.econbiz.de/10011706594
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How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia; Warnaby, Gary - In: Journal of fashion marketing and management 21 (2017) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
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Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile; Coudriet, Rachael - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
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Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun; Kim, Jae-eun - In: Journal of fashion marketing and management 18 (2014) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10010384291