Demko-Rihter, Jelena; Ter Halle, Igor - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 632-645
Rapid and constant development of technology and social media drive every-day changes in the retail sector, modifying behaviour and power of consumers, whereby traditional brick and mortar stores are facing the risk to become obsolete. E-commerce and m-commerce offer to customer a more...
