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Mobile Marketing 2.0 : state of the art and research agenda

Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019

Persistent link: https://www.econbiz.de/10012123421

The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion

Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094

Persistent link: https://www.econbiz.de/10014427276

Shopper marketing 2.0 : opportunities and challenges

Shankar, Venkatesh - 2014

Persistent link: https://www.econbiz.de/10010424892

Communication and promotion decisions in retailing : a review and directions for future research

Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10003834497

Special issue: innovations in retailing

Shankar, Venkatesh (contributor) - 2011

Persistent link: https://www.econbiz.de/10009269286

Are multichannel customers really more valuable? : the moderating role of product category characteristics

Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85

Persistent link: https://www.econbiz.de/10009782077

Mobile marketing in the retailing environment : current insights and future research avenues

Shankar, Venkatesh; Venkatesh, Alladi; Hofacker, Charles; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 111-120

Persistent link: https://www.econbiz.de/10003987332

Innovations in retailing : editorial

Shankar, Venkatesh; Yadav, Manjit S. - In: Journal of retailing 87 (2011), pp. 1-2

Persistent link: https://www.econbiz.de/10009521759

How technology is changing retail

Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10012514564

A Model of Retail Competition in Service and Price : Pure Play Internet vs. Bricks-and-Mortar Retailers

Pan, Xing; Ratchford, Brian T.; Shankar, Venkatesh - 2014

Why does Amazon.com make low or no profits, whereas, its bricks-and-mortar rival Borders makes substantially higher profits? Why is price dispersion high in certain categories and low in others? Why are prices for the same item higher at bricks-and-mortar retailers than they are at pure play...

Persistent link: https://www.econbiz.de/10014029631