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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
83,648
Konsumentenverhalten
81,198
Social Web
20,793
Social web
20,762
Werbung
13,893
Online-Marketing
13,236
Internet marketing
13,120
Advertising
11,366
Theorie
11,173
Theory
10,966
Relationship marketing
10,569
Beziehungsmarketing
10,534
Brand management
9,087
Markenführung
9,032
Werbewirkung
8,027
Advertising effects
7,800
Brand image
7,391
Markenimage
7,363
Online-Handel
6,771
Online retailing
6,757
USA
6,664
United States
6,265
Customer satisfaction
6,113
Deutschland
6,090
Kundenzufriedenheit
5,945
Electronic Commerce
5,912
E-commerce
5,630
Germany
5,316
Viral marketing
4,922
Virales Marketing
4,902
Markenartikel
4,836
Brand
4,761
Service quality
4,698
Dienstleistungsqualität
4,649
Retail trade
4,383
Marketingmanagement
4,348
Marketing management
4,312
Experiment
3,900
Marketing
3,760
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Online availability
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Undetermined
2,021
Free
763
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Article
3,366
Book / Working Paper
1,067
Journal
16
Type of publication (narrower categories)
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Article in journal
3,144
Aufsatz in Zeitschrift
3,144
Aufsatz im Buch
219
Book section
219
Graue Literatur
213
Non-commercial literature
213
Working Paper
140
Hochschulschrift
139
Arbeitspapier
135
Thesis
100
Conference paper
51
Konferenzbeitrag
51
Collection of articles of several authors
50
Sammelwerk
50
Aufsatzsammlung
37
Bibliografie enthalten
25
Bibliography included
25
Case study
16
Fallstudie
16
Konferenzschrift
16
Collection of articles written by one author
12
Sammlung
12
Conference proceedings
8
Dissertation u.a. Prüfungsschriften
8
Market information
7
Marktinformation
7
Statistik
6
Statistics
5
Amtsdruckschrift
4
Government document
4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Handbook
3
Handbuch
3
Lehrbuch
3
Textbook
3
Guidebook
2
Ratgeber
2
Reprint
2
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1
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English
4,173
German
237
Undetermined
18
Italian
5
French
4
Polish
4
Norwegian
3
Danish
2
Spanish
2
Swedish
2
Czech
1
Dutch
1
Russian
1
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Author
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
24
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Swoboda, Bernhard
18
Das, Gopal
17
Zielke, Stephan
16
Gijsbrechts, Els
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Dennis, Charles
12
Gil Saura, Irene
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Ailawadi, Kusum L.
11
Brengman, Malaika
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Rudolph, Thomas
10
Wagner, Gerhard
10
Bang, Nguyen
9
Geyskens, Inge
9
Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Chen, Jing
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
8
Lévy Mangin, Jean-Pierre
8
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Institution
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
5
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Institut für Handelsforschung <Köln>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Axel Springer AG / Marketing Anzeigen
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Published in...
All
Journal of retailing and consumer services
485
Journal of retailing
142
Journal of business research : JBR
125
International journal of retail & distribution management
118
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
43
European journal of operational research : EJOR
35
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing : EJM
27
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
The journal of services marketing
22
International journal of production economics
21
Journal of marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
SpringerLink / Bücher
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
European retail research
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of production research
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
International journal of Indian culture and business management
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Technological forecasting & social change : an international journal
15
History of retailing and consumption
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Omega : the international journal of management science
13
The journal of product & brand management
13
The service industries journal
13
Information systems research : ISR
12
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Source
All
ECONIS (ZBW)
4,412
USB Cologne (EcoSocSci)
25
EconStor
6
OLC EcoSci
3
RePEc
3
Showing
1
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10
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4,449
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date (oldest first)
1
Social commerce
advertising
avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad
;
Sajad Rezaei
;
Naser Valaei
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
Saved in:
2
The amplifying effect of branded queries on
advertising
in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
4
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
5
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
6
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
7
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
10
Online ads and offline sales : measuring the effects of retail
advertising
via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
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