Similar Search Results

Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity

Klink, Benjamin - 2023

Persistent link: https://www.econbiz.de/10014288845

Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023

market, branding/marketing professionals, financial investors and analysts, business professors and researchers in …: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that …This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy …

Persistent link: https://www.econbiz.de/10014415147

How abusive vendor compliance programmes are affecting retail store success

Katz, Norman - In: Journal of supply chain management, logistics and … 1 (2018/2019) 3, pp. 247-261

Persistent link: https://www.econbiz.de/10012156421

Adaptive selling in business-to-business markets : contextual boundary of a selling strategy from retailing

Cron, William L.; Alavi, Sascha; Habel, Johannes - In: Journal of personal selling & sales management : JPSSM 43 (2023) 2, pp. 117-127

Persistent link: https://www.econbiz.de/10014293077

Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce

Bhatnagar, Swati; Yadav, Rajan - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 4-26

Persistent link: https://www.econbiz.de/10015057558

World's biggest retailer launches Walmart Plus and customers have their say

Weinstein, Art T.; Anti, Kristen; Ochoa, Esteban - In: The journal of business strategy 43 (2022) 6, pp. 381-390

Persistent link: https://www.econbiz.de/10013455681

Assesing the success of private labels online : differences across categories in the grocery industry

Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753

Persistent link: https://www.econbiz.de/10011936283

Linking online niche sales to offline brand conditions

Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84

Persistent link: https://www.econbiz.de/10011620252

A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context

Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117

Persistent link: https://www.econbiz.de/10012036988

Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion

Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16

Persistent link: https://www.econbiz.de/10012588287

1
2
3
4
5
6
7
8
9
10
Next
Last