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Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
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Social contagion and customer adoption of new sales channels
Bilgicer, Tolga; Jedidi, Kamel; Lehmann, Donald R.; … - In: Journal of retailing 91 (2015) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
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Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; … - In: Journal of marketing 78 (2014) 1, pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
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The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
Albrecht, Carmen-Maria; Hattula, Stefan; Lehmann, Donald R. - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 720-740
Persistent link: https://www.econbiz.de/10011772319
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How technology is changing retail
Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10012514564
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How does web personalization create value for online retailers? : lower cash flow volatility or enhanced cash flows
Kalaignanam, Kartik; Kushwaha, Tarun; Rajavi, Koushyar - In: Journal of retailing 94 (2018) 3, pp. 265-279
Persistent link: https://www.econbiz.de/10011930791