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Country of origin association in retail and wholesale branding

Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019

Persistent link: https://www.econbiz.de/10012008489

Country of origin association in retail and wholesale branding

Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331

Persistent link: https://www.econbiz.de/10011875418

Factors influencing purchase intention of store brands in organised fashion retail

Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430

Persistent link: https://www.econbiz.de/10012669855

You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections

Shelton, Summer Suzanne; Bradshaw, Amanda S.; Cretul, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1009-1026

Persistent link: https://www.econbiz.de/10014430535

How augmented reality can enhance fashion retail : a UX design perspective

Xue, Liangchao; Parker, Christopher J.; Hart, Cathryn A. - In: International journal of retail and distribution management 51 (2023) 1, pp. 59-80

Persistent link: https://www.econbiz.de/10013552683

Green Fashion Retail

Strähle, Jochen (ed.) - 2017

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail …Green Fashion Retail -- Key Aspects of Sustainability in the Fashion Retail -- Closed Loop Production- A Literature … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four …

Persistent link: https://www.econbiz.de/10012396179

A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity

Weindel, Julia; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 92-104

Persistent link: https://www.econbiz.de/10011566850

How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers

Taube, Julia; Warnaby, Gary - In: Journal of fashion marketing and management 21 (2017) 3, pp. 385-399

Persistent link: https://www.econbiz.de/10011773347

A cross validation of consumer-based brand equity models : driving customer equity in retail brands

Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747

Persistent link: https://www.econbiz.de/10011515251

How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective

Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012648899

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