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Advertising experiments by retailers
Fenwick, Ian - In: Journal of advertising research 18 (1978) 4, pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
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Customer services and promotions in supermarkets
Downie, Walter David - 1967
Persistent link: https://www.econbiz.de/10002082516
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Merchandising in action
Dyer, Lee W. - 1972
Persistent link: https://www.econbiz.de/10003184688
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Increase in sales due to in-store display
Chevalier, Michel - In: Journal of marketing research : JMR 12 (1975) 4, pp. 426-431
Persistent link: https://www.econbiz.de/10001994419
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Consumer behavior, retailer power and market performance in consumer goods industries
Porter, Michael E. - In: The review of economics and statistics 56 (1974) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10002666023
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The FTC, large quality store advertising and the small retailer
Dickinson, Roger - In: California management review 9 (1967) 4, pp. 43-50
Persistent link: https://www.econbiz.de/10002063670
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Die Werbekosten der Einzelhandelsbetriebe
Schwalbe, Heinz - 1968
Persistent link: https://www.econbiz.de/10000155368