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Aging and consumer behavior
Yoon, Carolyn; Cole, Catherine A. - In: Handbook of consumer psychology, (pp. 247-270). 2008
Persistent link: https://www.econbiz.de/10003716193
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Decision making and brand choice by older consumers
Cole, Catherine A. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003744293
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Decision making and brand choice by older consumers
Cole, Catherine; Laurent, Gilles; Drolet, Aimee; Ebert, Jane - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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Consumer decision making and aging : current knowledge and future directions
Yoon, Carolyn; Cole, Catherine A.; Lee, Michelle P. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10003825280
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An integration of perspectives on aging and consumer decision making
Cole, Catherine A.; Lee, Michelle P.; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
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Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 175-189). 2010
Persistent link: https://www.econbiz.de/10003996989
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Comprehension of and vulnerability to persuasive marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 182-199). 2021
Persistent link: https://www.econbiz.de/10012298604