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~subject:"Elderly people"
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Elderly people
Consumer behaviour
52
Konsumentenverhalten
47
Ältere Menschen
21
USA
18
Life course
15
Older consumers
15
United States
15
Lebensverlauf
14
Market segmentation
10
Marktforschung
9
Verbraucher
9
Market research
8
Vereinigte Staaten
7
Materialism
6
Materialismus
6
Age group
5
Age groups
5
Altersgruppe
5
Familie
5
Family
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
5
life course
5
Advertising effects
4
Compulsive buying
4
Consumers
4
Financial services
4
Gerontographics
4
Kaufsucht
4
Malaysia
4
Marketing
4
Marketing strategy
4
Satisfaction
4
Socialization
4
Sozialisation
4
Stress
4
Target group
4
Werbewirkung
4
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Article
16
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5
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
2
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2
Fallstudiensammlung
1
Handbook
1
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1
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English
21
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Moschis, George P.
19
Choong, Kwai Fatt
2
Fon Sim Ong
2
Lumpkin, James R.
2
Mathur, Anil
2
Pettigrew, Simone
2
Shannon, Randall
2
Bovell, Leah
1
Caballero, Marjorie J.
1
Chonko, Lawrence B.
1
Ferguson, Jodie L.
1
Hite, Robert E.
1
Jul Thanasrivanitchai
1
Mosteller, Jill
1
Nguyen Hung Vu
1
Pattharanitcha Prakitsuwan
1
Rakrachakarn, Pakakorn
1
Smith, Ruth Belk
1
Thuckavadee Sthienrapapayut
1
Weaver, S. Todd
1
Zhu, Meng
1
Ünal, Belgin
1
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Asia Pacific journal of marketing and logistics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of travel and tourism marketing
1
Management for Professionals
1
Psychology & marketing
1
Services marketing quarterly
1
Springer eBook Collection
1
The silver market phenomenon : marketing and innovation in the aging society
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
21
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1
Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.
;
Hite, Robert E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
Saved in:
2
Direct marketing, direct selling, and the mature consumer
Lumpkin, James R.
;
Caballero, Marjorie J.
;
Chonko, …
-
1989
Persistent link: https://www.econbiz.de/10013543853
Saved in:
3
Consumer behavior in later life : current knowledge, issues, and new directions for research
Moschis, George P.
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10009504550
Saved in:
4
Marketing to older consumers : a handbook of information for strategy development
Moschis, George P.
-
1992
-
1. publ.
Persistent link: https://www.econbiz.de/10011352234
Saved in:
5
Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P.
-
1996
Persistent link: https://www.econbiz.de/10014385597
Saved in:
6
Travel and leisure services preferences and patronage motives of older consumers
Moschis, George P.
;
Ünal, Belgin
- In:
Journal of travel and tourism marketing
24
(
2008
)
4
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003778017
Saved in:
7
Religiosity and consumer behavior of older adults : a study of subcultural influences in Malaysia
Moschis, George P.
;
Fon Sim Ong
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 8-17
Persistent link: https://www.econbiz.de/10008908973
Saved in:
8
Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.
;
Weaver, S. Todd
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
Saved in:
9
Business strategies for enhancing quality of life in the later years
Moschis, George P.
;
Pettigrew, Simone
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 229-237)
.
2011
Persistent link: https://www.econbiz.de/10008746323
Saved in:
10
Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.
;
Ferguson, Jodie L.
;
Zhu, Meng
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
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