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I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational brand
Trocchia, Philip J.; Saine, Ruby Q.; Luckett, Michael G. - In: The journal of applied business research 31 (2015) 1, pp. 331-343
Persistent link: https://www.econbiz.de/10010503413
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist; Darrat, Mahmoud A.; Beal, Brent D.; … - In: Journal of business research : JBR 82 (2018), pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
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Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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Resistance to brand switching : the elderly consumer
Karani, Komal Gyani; Fraccastoro, Katherine A. - In: Journal of business & economics research 8 (2010) 12, pp. 77-84
Persistent link: https://www.econbiz.de/10008840295
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Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph; Grohs, Reinhard - In: Sport management review 23 (2020) 3, pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
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Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin; Jun, Sunkyu - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
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Trust, Commitment, and Older Women : Exploring Brand Attachment Differences in the Elderly Segment
Jahn, Steffen; Gaus, Hansjörg; Kiessling, Tina - 2012
consumers. A neglected area of research has been older consumers’ brand attachment that is associated with potential differences …-researched field of elderly women’s brand attachment. Drawing on socioemotional selectivity theory, a shift toward emotional aspects in … brand relationships is proposed. A model involving trust and commitment processes is developed and empirically tested in a …
Persistent link: https://www.econbiz.de/10014165414