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~subject:"Electronic Commerce"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Subject
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Electronic Commerce
United States
Konsumentenverhalten
52,081
Consumer behaviour
52,079
Relationship marketing
16,377
Beziehungsmarketing
16,373
Social web
12,175
Social Web
12,174
Markenführung
10,842
Brand management
10,818
Markenimage
8,350
Brand image
8,295
Online-Marketing
7,935
Internet marketing
7,888
Customer satisfaction
6,605
Kundenzufriedenheit
6,604
Theory
5,827
Theorie
5,823
Dienstleistungsqualität
5,253
Service quality
5,253
Online retailing
4,975
Online-Handel
4,975
Brand
4,385
USA
4,378
Markenartikel
4,310
E-commerce
4,045
Werbewirkung
3,807
Advertising effects
3,792
Einzelhandel
3,592
Retail trade
3,561
Viral marketing
3,291
Virales Marketing
3,291
Marketingmanagement
3,234
Marketing management
3,221
Deutschland
3,097
Emotion
3,090
Germany
3,021
Advertising
2,939
Werbung
2,922
Vertrauen
2,710
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All
Undetermined
2,903
Free
593
Type of publication
All
Article
7,880
Book / Working Paper
488
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Hochschulschrift
Article in journal
7,940
Graue Literatur
1,311
Non-commercial literature
1,311
Aufsatz im Buch
1,106
Book section
1,106
Arbeitspapier
1,074
Working Paper
1,074
Thesis
328
Collection of articles of several authors
244
Sammelwerk
244
Case study
175
Fallstudie
175
Aufsatzsammlung
161
Conference paper
93
Konferenzbeitrag
93
Lehrbuch
91
Ratgeber
85
Guidebook
83
Textbook
78
Collection of articles written by one author
64
Sammlung
64
Konferenzschrift
59
Reprint
39
Bibliografie enthalten
30
Bibliography included
30
Conference proceedings
30
Glossar enthalten
30
Glossary included
30
Handbook
23
Handbuch
23
Amtsdruckschrift
19
Dissertation u.a. Prüfungsschriften
19
Government document
19
Bibliografie
16
Systematic review
14
Übersichtsarbeit
14
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10
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7
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English
8,044
German
309
French
15
Spanish
2
Romanian
1
Russian
1
Slovak
1
Swedish
1
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Author
All
Smith, Alan D.
20
Lusk, Jayson L.
19
Jang, Soocheong
17
Goldfarb, Avi
15
Han, Heesup
14
Walsh, Gianfranco
13
Grewal, Dhruv
12
Tonsor, Glynn T.
12
Dwivedi, Yogesh Kumar
11
Law, Chun Hung Roberts
11
Lennon, Sharron J.
11
Nayga, Rodolfo M.
11
Benbasat, Izak
10
Blankson, Charles
10
Ghose, Anindya
10
Goldsmith, Ronald E.
10
Kim, Minjeong
10
Yoon, Sukki
10
Baghestani, Hamid
9
Kaiser, Harry M.
9
Lee, Hyun-hwa
9
Mattila, Anna S.
9
Schumann, Jan Hendrik
9
Wirtz, Bernd W.
9
Akram, Umair
8
Barber, Nelson
8
Bruwer, Johan
8
Carpenter, Jason M.
8
Chintagunta, Pradeep K.
8
Choi, Yung Kyun
8
Forsythe, Sandra
8
Ha, Jooyeon
8
Hollebeek, Linda D.
8
Kemp, Elyria
8
Khare, Arpita
8
Kim, Youn-kyung
8
Kumar, V.
8
McFadden, Dawn Thilmany
8
Neslin, Scott A.
8
Pentina, Iryna
8
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Institution
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Springer Fachmedien Wiesbaden
6
Friedrich-Schiller-Universität Jena
5
RWTH Aachen
4
Universität Mannheim
3
Verlag Dr. Kovač
2
Carl Heymanns Verlag
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Duncker & Humblot
1
Forschungsgruppe Konsum und Verhalten
1
Fritz Knapp Verlag
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Julius-Maximilians-Universität Würzburg
1
Ludwig-Maximilians-Universität München
1
Nomos Verlagsgesellschaft
1
Philipps-Universität Marburg
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Technische Universität Dresden
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Universität Siegen
1
Universität St. Gallen
1
Verlag Werner Hülsbusch
1
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Published in...
All
Journal of retailing and consumer services
248
Journal of business research : JBR
178
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
International journal of hospitality management
100
Psychology & marketing
96
Electronic commerce research
81
Journal of internet commerce
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of fashion marketing and management
73
International journal of electronic marketing and retailing : IJEMR
72
Information systems research : ISR
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
International journal of internet marketing and advertising : IJIMA
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
International journal of consumer studies
58
Journal of advertising research
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
International journal of business information systems : IJBIS
55
International journal of retail & distribution management
54
Management science : journal of the Institute for Operations Research and the Management Sciences
54
International journal of e-business research : an official publication of the Information Resources Management Association
53
Journal of electronic commerce research : JECR
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Journal of travel and tourism marketing
53
Journal of the Academy of Marketing Science
52
Journal of marketing
50
The journal of consumer marketing
50
Journal of management information systems : JMIS
49
International journal of electronic customer relationship management : IJECRM
48
American journal of agricultural economics
45
The journal of services marketing
44
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
43
Journal of international consumer marketing
43
Journal of marketing theory and practice
43
Asia Pacific journal of marketing and logistics
42
Journal of retailing
42
The journal of brand management : an international journal
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The American economic review
41
International journal of electronic business
40
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Source
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ECONIS (ZBW)
8,368
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1
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
2
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
3
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
4
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
5
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
6
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
7
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
10
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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