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~subject:"Electronic Commerce"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Textbook"
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Electronic Commerce
Konsumentenverhalten
52,273
Consumer behaviour
52,271
Relationship marketing
16,502
Beziehungsmarketing
16,498
Social web
12,203
Social Web
12,202
Markenführung
10,907
Brand management
10,883
Markenimage
8,356
Brand image
8,297
Online-Marketing
8,020
Internet marketing
7,959
Customer satisfaction
6,610
Kundenzufriedenheit
6,609
Theory
5,976
Theorie
5,972
Dienstleistungsqualität
5,260
Service quality
5,260
Online retailing
4,983
Online-Handel
4,983
USA
4,420
United States
4,411
Brand
4,394
Markenartikel
4,321
E-commerce
4,072
Werbewirkung
3,816
Advertising effects
3,800
Einzelhandel
3,596
Retail trade
3,564
Marketingmanagement
3,309
Viral marketing
3,293
Virales Marketing
3,293
Marketing management
3,289
Deutschland
3,170
Germany
3,094
Emotion
3,092
Advertising
2,949
Werbung
2,933
Vertrauen
2,712
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2,054
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505
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Article
3,826
Book / Working Paper
320
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Aufsatz in Zeitschrift
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3,854
Aufsatz im Buch
545
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Graue Literatur
401
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401
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280
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280
Thesis
184
Collection of articles of several authors
158
Sammelwerk
158
Aufsatzsammlung
122
Conference paper
68
Konferenzbeitrag
68
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54
Fallstudie
54
Ratgeber
54
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52
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49
Konferenzschrift
47
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26
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20
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19
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19
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Bibliografie enthalten
15
Bibliography included
15
Collection of articles written by one author
11
Sammlung
11
Reprint
10
Bibliografie
9
Amtsdruckschrift
6
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5
Elektronischer Datenträger
5
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4
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German
269
French
6
Romanian
1
Russian
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Spanish
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1
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Wirtz, Bernd W.
12
Law, Chun Hung Roberts
11
Benbasat, Izak
10
Dwivedi, Yogesh Kumar
10
Schumann, Jan Hendrik
9
Akram, Umair
8
Ghose, Anindya
8
Schramm-Klein, Hanna
8
Ahuja, Vandana
7
Fedoseeva, Svetlana
7
Guo, Xiaolong
7
Kollmann, Tobias
7
Kumar, Anil
7
Qiu, Liangfei
7
Shang, Jennifer
7
Walsh, Gianfranco
7
Bauer, Hans H.
6
Benlian, Alexander
6
Chen, Jianqing
6
Cheng, T. C. E.
6
Duarte, Paulo
6
Hjort, Klas
6
Khare, Arpita
6
Li, Gang
6
Li, Minqiang
6
Lobel Trong Thuy Tran
6
Mou, Jian
6
Pavlou, Paul A.
6
Smith, Alan D.
6
Tan, Yong
6
Wagner, Gerhard
6
Brengman, Malaika
5
Broeder, Peter
5
Dash, Manoj Kumar
5
Escobar-Rodríguez, Tomás
5
Frasquet Deltoro, Marta
5
Hajli, Nick
5
Hellström, Daniel
5
Hinz, Oliver
5
Hosanagar, Kartik
5
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Springer Fachmedien Wiesbaden
7
RWTH Aachen
4
Springer-Verlag GmbH
2
Verlag Dr. Kovač
2
Carl Heymanns Verlag
1
Duncker & Humblot
1
Forschungsgruppe Konsum und Verhalten
1
Fritz Knapp Verlag
1
Julius-Maximilians-Universität Würzburg
1
Ludwig-Maximilians-Universität München
1
Nomos Verlagsgesellschaft
1
Philipps-Universität Marburg
1
Springer Gabler <Firma>
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Technische Universität Dresden
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Universität Mannheim
1
Universität Siegen
1
Universität St. Gallen
1
Verlag Werner Hülsbusch
1
Wiley-VCH
1
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Published in...
All
Journal of retailing and consumer services
168
Journal of business research : JBR
96
Electronic commerce research
77
Journal of internet commerce
65
International journal of electronic marketing and retailing : IJEMR
60
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of business information systems : IJBIS
49
International journal of e-business research : an official publication of the Information Resources Management Association
48
International journal of electronic customer relationship management : IJECRM
45
International journal of internet marketing and advertising : IJIMA
45
Journal of management information systems : JMIS
45
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of electronic commerce research : JECR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Electronic commerce research and applications
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of electronic business
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of electronic commerce : IJEC
32
Journal of retailing
32
Technological forecasting & social change : an international journal
30
Electronic markets : the international journal on networked business
28
Information systems and e-business management : ISeB
28
Asia Pacific journal of marketing and logistics
26
Cogent business & management
26
Journal of open innovation : technology, market, and complexity
26
Electronic markets : EM ; the international journal of electronic commerce and business media
25
International journal of hospitality management
25
International journal of retail & distribution management
25
The international review of retail, distribution and consumer research
25
Journal of travel and tourism marketing
22
The service industries journal
22
European journal of operational research : EJOR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of consumer studies
20
Journal of fashion marketing and management
20
Psychology & marketing
20
Journal of organizational computing and electronic commerce
19
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ECONIS (ZBW)
4,146
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1
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
2
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
3
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
4
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
5
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
6
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
9
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
10
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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