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Evolution of e-commerce and global marketing
Ferrera, Cécile; Kessedjian, Eowyne - In: International journal of technology for business (IJTB) 1 (2019) 1, pp. 33-38
The development of new technologies in the last few years turned internet into a commercial medium that has transformed businesses all over the world. Indeed, we can be connected to internet from anywhere and anytime we want, with just one click. This evolution made the world interconnected and...
Persistent link: https://www.econbiz.de/10012152524
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Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image
Ramkumar, Bharath; Jin, Byoungho - In: Journal of retailing and consumer services 49 (2019), pp. 186-197
Persistent link: https://www.econbiz.de/10012025845
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How to promote e-commerce exports to China : an empirical analysis
Kim, Min Jung - In: Han gug gae bal yeon gu 39 (2017) 2, pp. 53-74
Persistent link: https://www.econbiz.de/10011685873
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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The impact of language and culture on perceived website usability
Nantel, Jacques; Glaser, Evelyne - In: Journal of engineering and technology management : JET-M 25 (2008) 1/2, pp. 112-122
Persistent link: https://www.econbiz.de/10003723413
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Internationaler E-Commerce : Chancen und Barrieren aus Konsumentensicht
Fassott, Georg - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414483
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Adaptation Needed : Eye-Tracking Study of Cross-Cultural Differences in Perception of B2B Websites
Štrach, Pavel - 2017
Persistent link: https://www.econbiz.de/10012962628
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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina - 2022
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms …
Persistent link: https://www.econbiz.de/10013270886
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Internationaler E-Commerce : Chancen und Barrieren aus Konsumentensicht
Fassott, Georg - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515458
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068