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~subject:"Electronic Commerce"
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Electronic Commerce
Beziehungsmarketing
83
Relationship marketing
83
Consumer behaviour
72
Konsumentenverhalten
72
Distribution channel
27
Einzelhandel
27
Retail trade
27
Vertriebsweg
27
Markenführung
25
Brand management
24
Kundenwert
22
Customer value
21
Marketingmanagement
21
Marketing management
20
Marketingtheorie
17
Customer satisfaction
16
E-commerce
16
Kundenzufriedenheit
16
Marketing theory
16
Theorie
16
Theory
16
Marketing
15
Netherlands
14
Niederlande
14
Sales promotion
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Verkaufsförderung
14
Internet marketing
13
Online retailing
13
Online-Handel
13
Online-Marketing
13
Kundenbindungsprogramm
12
Loyalty program
12
Brand image
11
Markenimage
11
Schätzung
11
Estimation
10
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Verhoef, Peter C.
11
Neslin, Scott A.
7
Bijmolt, Tammo H. A.
2
Broekhuizen, Thijs
2
Dong, John Qi
2
Emrich, Oliver
2
Konuş, Umut
2
Pauwels, Koen
2
Bart, Yakov
1
Beckers, Sander F. M.
1
Bhattacharya, Abhi
1
Bilgicer, Tolga
1
Bone, Sterling A.
1
Doorn, Jenny van
1
Fabian, Nicolai
1
Fombelle, Paul W.
1
Gensler, Sonja
1
Haenlein, Michael
1
Inman, J. Jeffrey
1
Jedidi, Kamel
1
Kannan, P. K.
1
Lehmann, Donald R.
1
Nguyen Dinh Khoi
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Customer engagement marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of marketing research
1
MSI reports : working paper series
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ECONIS (ZBW)
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1
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
4
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
5
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
6
Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.
;
Broekhuizen, Thijs
;
Bart, Yakov
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
Saved in:
7
Special issue on marketing perspectives on digital business models
Verhoef, Peter C.
(
ed.
);
Bijmolt, Tammo H. A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012134251
Saved in:
8
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
9
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
10
Leveraging synergy to drive digital transformation : a systems-theoretic perspective
Nguyen Dinh Khoi
;
Broekhuizen, Thijs
;
Dong, John Qi
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014434718
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