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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Lo, Fang Yi; Campos, Nayara - In: Technological forecasting & social change : an … 137 (2018), pp. 10-18
Persistent link: https://www.econbiz.de/10011961935
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold (ed.) - 1999
Persistent link: https://www.econbiz.de/10000683041
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E-commerce and marketing
Tayal, Pravin Kumar (contributor) - 2008
Persistent link: https://www.econbiz.de/10003792710
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L. - In: Managing customer relationships on the Internet, (pp. 157-174). 2006
Persistent link: https://www.econbiz.de/10003242447