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Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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Faszination Marke : neue Herausforderungen an Markengestaltung und Markenpflege im digitalen Zeitalter
Schönberger, Angela (ed.); Stilcken, Rudolf (contributor) - 2001
Persistent link: https://www.econbiz.de/10001607576
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A profile of Koreans : who purchases fashion goods online
Sung, Heewon; Jeon, Yangjin - In: Journal of fashion marketing and management 13 (2009) 1, pp. 79-97
Persistent link: https://www.econbiz.de/10003847771
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Shopping Szenarien : die neuen Sehnsüchte der Konsumenten
Haderlein, Andreas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003556494
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E-commerce of eco bags on basis of Pareto improvement
Li, Qing - In: Innovation in the high-tech economy, (pp. 13-22). 2013
Persistent link: https://www.econbiz.de/10010384881
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Online shopping behavior on Generation Y in Indonesia
Musyifah, Iffahsari; Simanjuntak, Megawati - In: Global business and finance review 21 (2016) 1, pp. 33-45
Online shopping behavior is the most preferred shopping method for modern society, especially Generation Y who are always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of its convenience, lower price, many choices, time saving,...
Persistent link: https://www.econbiz.de/10011524006
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The Influence of Lifestyle, Price and Convenience on Purchasing Decisions at the Lazada E-Commerce Site
Samudra, Akbar; Usman, Osly - 2021
This study aims to determine how lifestyle, price, and convenience influence purchasing decisions. The study was … variables affect the dependent variable. lifestyle variable X1 which is processed using SPSS results in the coefficient table t …-test shows that the X1 lifestyle variable has a significance value of 0.006 <0.05 and t-count> t-table 2.835> 1.66 with a level …
Persistent link: https://www.econbiz.de/10013241161
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Consumer profiles in e-commerce : how companies form identities
Greis, Andreas - In: Business ethics and the electronic economy, (pp. 77-85). 2011
Persistent link: https://www.econbiz.de/10009012809
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Generation Y and online fashion shopping : orientations and profiles
Ladhari, Riadh; Gonthier, Jessica; Lajante, Mathieu - In: Journal of retailing and consumer services 48 (2019), pp. 113-121
Persistent link: https://www.econbiz.de/10012001288
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Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta; Chawla, Deepak - In: International journal of Indian culture and business … 12 (2016) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10011618174