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Optimal group-buying price strategy considering the information-sharing of the seller and buyers in social e-commerce
Guan, Lei; Chen, Hongqiao; Ma, Haiwen; Zhang, Lianmin - In: International transactions in operational research : a … 29 (2022) 3, pp. 1769-1790
Persistent link: https://www.econbiz.de/10012795891
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Information technology-enabled business models : a conceptual framework and a coevolution perspective for future research
Rai, Arun; Tang, Xinlin - In: Information systems research : ISR 25 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010355248
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E-service quality : a meta-analytic review
Blut, Markus; Chowdhry, Nivritiv; Mittal, Vikas; Brock, … - In: Journal of retailing 91 (2015) 4, pp. 679-700
Persistent link: https://www.econbiz.de/10011422466
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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The strategic role of third-party marketplaces in retailing
Mantin, Benny; Krishnan, Harish; Dhar, Tirtha - In: Production and operations management : an international … 23 (2014) 11, pp. 1937-1949
Persistent link: https://www.econbiz.de/10010457526
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma - In: Advances in National Brand and Private Label Marketing …, (pp. 62-69). 2022
Persistent link: https://www.econbiz.de/10013281242
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Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.; Smith, Brent; Andras, Trina Larsen - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
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Multichannel strategy : the dominant approach in modern retailing
Stojković, Dragan; Lovreta, Stipe; Bogetić, Zoran - In: Economic annals 61 (2016) 209, pp. 105-127
Persistent link: https://www.econbiz.de/10011570257
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Servitization in global business-to-business distribution : the central activities of manufacturers
Hakanen, Taru; Helander, Nina; Valkokari, Katri - In: Industrial marketing management : the international … 63 (2017), pp. 167-178
Persistent link: https://www.econbiz.de/10011730156