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Shankar, Venkatesh - In: Handbook of business-to-business marketing, (pp. 625-638). 2012

Persistent link: https://www.econbiz.de/10009500111

First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308

Persistent link: https://www.econbiz.de/10003758812

First-mover advantage in the Internet-enabled market environment

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Handbook of strategic e-business management, (pp. 157-185). 2014

Persistent link: https://www.econbiz.de/10010233094

First-mover advantage on the internet : real or virtual? ; Report No. 05-100

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10002830700

Price competition between pure play versus bricks-and-clicks e-tailers : analytical model and empirical analysis

Pan, Xing; Shankar, Venkatesh; Ratchford, Brian Thomas - 2002

Persistent link: https://www.econbiz.de/10001715173

The evolution of price dispersion in Internet retail markets

Pan, Xing; Ratchford, Brian Thomas; Shankar, Venkatesh - In: Organizing the new industrial economy, (pp. 85-105). 2003

Persistent link: https://www.econbiz.de/10002043078

Omnichannel marketing : are cross-channel effects symmetric?

Shankar, Venkatesh; Kushwaha, Tarun - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 290-310

Persistent link: https://www.econbiz.de/10012591032

Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches

Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565

Persistent link: https://www.econbiz.de/10013271774

Personalization of global sales and marketing activities in the digital economy : a strategic perspective

Shankar, Venkatesh; Donato, Mary P. - In: The power of one : gaining business value from …, (pp. 103-121). 2003

Persistent link: https://www.econbiz.de/10011588672

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? : A Large-Scale Exploratory Empirical Study

Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; … - 2015

The authors develop a conceptual model that links Web site and consumer characteristics, online trust, and behavioral intent. They estimate this model on data from 6831 consumers across 25 sites from eight Web site categories, using structural equation analysis with a priori and post hoc...

Persistent link: https://www.econbiz.de/10014089123